Notes from building a DOOH platform.

Know advertisers who want to test DOOH? Refer them and earn 5% lifetime commission on every euro they spend. Automatic via Stripe, no cookie tricks.

Brand Lift Studies are the gold standard for measuring DOOH effect. How they work, what they cost, and why smaller brands usually need alternatives.

Brand lift surveys are the most honest way to measure DOOH impact. But 80% are methodologically broken. Here is the clean setup and which tools work for SMB budgets.

Most DOOH providers „frame" their locations: long contracts, low commissions, opaque payouts. We do the opposite. Here is why.

How to test two creatives or two locations fairly — without a stats degree. Full guide with setup, analysis, and decision logic.

The 5 biggest mistakes in DOOH campaigns and how to avoid them. Practical tips for successful digital outdoor advertising with adyoutiser.

Do you own digital screens in your restaurant, shop or building? Learn how to generate passive income with adyoutiser without having to worry about ad sales.

Austrian DOOH advertising spend is fully deductible as a business expense — VAT can be reclaimed, and the 5% advertising tax counts as cost. Here's how the bookkeeping works.

Do you own digital screens? Learn how you can generate passive income as an adyoutiser partner by renting out your displays as advertising space.

Display, player, mount, Wi-Fi — what works, what does not. Concrete models and prices from our 16 active locations across Vienna and Bratislava.

Brand safety in DOOH means your spot won't play right after an unsuitable creative on the same screen. Here's the actual pipeline — moderation, category filters, operator blocks — no PR fluff.

94% auto-approve sounds like marketing — it isn't. Here's the honest breakdown: how we get to that number, what the 6% manual review actually means, and why we don't artificially push it higher.