Hop-on Hop-off operators rely on spontaneous tourists. DOOH screens at Schwedenplatz, Stephansplatz and the Danube tourist port hit walk-up buyers from €2/day.
TL;DR: 60-70% of Hop-on Hop-off tickets are bought spontaneously on the day. DOOH screens at Vienna tourist hubs reach those exact tourists with no Booking.com middleman. From €2/day, 5 minutes upload-to-live, ±1pp SOV fairness.
Why Hop-on Hop-off Should Use DOOH
Hop-on Hop-off operators face a structural problem: online ads reach tourists weeks before travel, but most city-activity bookings happen on-site. DOOH solves this by hitting tourists at the moment they decide what to do next.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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