The numbers

Earning money with a screen.
Here is the formula.

What a screen with ads brings in follows a formula: day price × booked days × your share. At adyoutiser your share sits between 30% and 60% of net ad revenue, and the day price on typical network screens at full ad share sits between €14 and €22.

€14–22

day price, full ad share

30–60%

your share

€0

fixed costs

1 day

shortest booking

The three variables everything hangs on

The day price is what an advertiser pays for one day on your screen. It depends on location, footfall and how much ad time you release. At full ad share, typical screens in our network sit between €14 and €22 a day.

Booked days are the one variable neither you nor we set — they come from demand. The shortest booking is one day; there is no weekly or monthly minimum. A location where people stand still gets booked more often than a corridor.

Your share is the dial you hold yourself. Full ad share means 60% of net ad revenue. Reserve more time for your own content and the share drops to as low as 30% — in exchange more of your own material runs.

What does not appear in this calculation: monthly fees, setup costs, minimum revenue. There are no fixed costs you would have to earn back first.

Worked through

One screen, three utilisation levels

Same formula, three scenarios. Calculated at an €18 day price and a 60% share — a typical value in the network, not a promise.

10 days
€108 for you
€18 day price × 10 booked days × 60% share. This is the "a few local bookings a month" case.
20 days
€216 for you
€18 × 20 × 60%. Two thirds utilisation — realistic for a location that has got around.
30 days
€324 for you
€18 × 30 × 60%. Fully booked. For context: our screens have already been booked out to 100%.

The range

What makes the difference

The same screen brings very different amounts depending on location and ad share. So here is the range instead of a single number.

day price × booked days × your share (30–60%)

Day price at full ad share: €14–22
Your share at 60%: €8.40–13.20
30 booked days: €252–396
At a 30% share, 30 days: €126–198
Fixed costs either way: €0

Worked example using current day prices on typical screens in the network — not a promise. How many days get booked depends on the location and cannot be guaranteed. Figures before tax.

What lifts the price

What a location earns on

The factors we actually look at when an application comes in.

Dwell time beats footfall

A waiting area with three minutes of standing time is worth more than a corridor twice as many people rush through.

Eye level

A screen at eye level next to the till gets seen. One above the door near the ceiling does not.

Opening hours

Ad time only exists while the screen is running. Long opening hours mean more bookable time per day.

Ad share

The only factor you turn directly. More released time means a higher share — up to 60%.

Neighbourhood

Where there are many small businesses there are many potential advertisers. They book their own street first.

Density nearby

Several screens in one area get booked together more often than a single screen somewhere.

Keep reading

Common questions

About the math

It depends on day price, booked days and your share. Calculated on a typical network screen at full ad share: €14–22 day price, 60% of that for you, so €8.40–13.20 per booked day. At 30 booked days that is €252–396 before tax. How many days actually get booked depends on the location.

Because we cannot guarantee demand. Anyone promising you a fixed monthly amount for a screen is recovering it somewhere else. We give you the formula and the current day prices — you do the rest of the arithmetic yourself.

Then you lower the ad share. Your share of ad revenue drops accordingly, down to 30%, and more of your own content runs instead. Your own content costs nothing — you never pay to play your own material on your own screen.

No. Stripe transfers automatically, you do not have to hit a threshold or file a payout request. The monthly credit note arrives as a PDF and itemises every cent.

Yes, it is income. With regular earnings you usually become self-employed for tax purposes — that depends on the amount and on what else you do. The monthly credit note is a clean record for your accountant. We are not tax advisors, please talk to yours.

Do the math.
Then register the screen.

Short application with location and screen size. We tell you what day price your screen realistically carries.

No monthly fees, no setup costs, no minimum volume.

The numbers

Earning money with a screen.
Here is the formula.

€14–22

day price, full ad share

30–60%

your share

€0

fixed costs

1 day

shortest booking

The three variables everything hangs on

What does not appear in this calculation: monthly fees, setup costs, minimum revenue. There are no fixed costs you would have to earn back first.

Worked through

One screen, three utilisation levels

Same formula, three scenarios. Calculated at an €18 day price and a 60% share — a typical value in the network, not a promise.

10 days
€108 for you
€18 day price × 10 booked days × 60% share. This is the "a few local bookings a month" case.
20 days
€216 for you
€18 × 20 × 60%. Two thirds utilisation — realistic for a location that has got around.
30 days
€324 for you
€18 × 30 × 60%. Fully booked. For context: our screens have already been booked out to 100%.

The range

What makes the difference

The same screen brings very different amounts depending on location and ad share. So here is the range instead of a single number.

day price × booked days × your share (30–60%)

Day price at full ad share: €14–22
Your share at 60%: €8.40–13.20
30 booked days: €252–396
At a 30% share, 30 days: €126–198
Fixed costs either way: €0

Worked example using current day prices on typical screens in the network — not a promise. How many days get booked depends on the location and cannot be guaranteed. Figures before tax.

What lifts the price

What a location earns on

The factors we actually look at when an application comes in.

Dwell time beats footfall

A waiting area with three minutes of standing time is worth more than a corridor twice as many people rush through.

Eye level

A screen at eye level next to the till gets seen. One above the door near the ceiling does not.

Opening hours

Ad time only exists while the screen is running. Long opening hours mean more bookable time per day.

Ad share

The only factor you turn directly. More released time means a higher share — up to 60%.

Neighbourhood

Where there are many small businesses there are many potential advertisers. They book their own street first.

Density nearby

Several screens in one area get booked together more often than a single screen somewhere.

Keep reading

Common questions

About the math

No. Stripe transfers automatically, you do not have to hit a threshold or file a payout request. The monthly credit note arrives as a PDF and itemises every cent.

Do the math.
Then register the screen.

Short application with location and screen size. We tell you what day price your screen realistically carries.

No monthly fees, no setup costs, no minimum volume.

Earning money with a screen — the actual math | adyoutiser | adyoutiser

Earning money with a screen.Here is the formula.

The three variables everything hangs on

One screen, three utilisation levels

€108 for you

€216 for you

€324 for you

What makes the difference

What a location earns on

Dwell time beats footfall

Eye level

Opening hours

Ad share

Neighbourhood

Density nearby

Keep reading

About the math

Do the math.Then register the screen.

Earning money with a screen.Here is the formula.

The three variables everything hangs on

One screen, three utilisation levels

€108 for you

€216 for you

€324 for you

What makes the difference

What a location earns on

Dwell time beats footfall

Eye level

Opening hours

Ad share

Neighbourhood

Density nearby

Keep reading

About the math

Do the math.Then register the screen.

Earning money with a screen.
Here is the formula.

Do the math.
Then register the screen.

Earning money with a screen.
Here is the formula.

Do the math.
Then register the screen.