What is DOOH — and what does it mean for Vienna?
DOOH stands for Digital Out of Home: advertising on digital screens in public space. The digital subset of classic outdoor advertising. Instead of a printed poster, your spot runs on an LED screen, the content rotates every second, and several advertisers share the airtime.
In Vienna, adyoutiser runs digital screens in two high-footfall districts along the Donaukanal corridor. The unique feature: no minimum campaign, no agency in the middle, booking in 5 minutes. Classic outdoor advertising in Vienna (Gewista, Epamedia) works with weeks of lead time and minimum bookings in the four-figure range.
What does DOOH in Vienna cost?
From €2. You buy a share of airtime (Share of Voice), not the whole surface. 10% SOV on a €20/day screen = €2. No minimum budget, no annual contract. Austria adds a 5% advertising tax — we calculate it automatically and show the final price before payment.
Where are the DOOH screens in Vienna?
- 1010 Innere Stadt — "Motto am Fluss", Franz-Josefs-Kai (1,114 daily contacts)
- 1020 Leopoldstadt — "Handelskai – Pier 01–08, 12" + "Drive Company" (10 bookable screens, ~10,250 contacts)
- All Vienna locations →
Live in 5 minutes
- Upload creative (JPG, PNG, MP4 — max 1080p)
- Pick a screen — district, photo, map
- Set SOV share + duration
- Pay — AI moderation in under 30 seconds, then live