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GUIDE · BY BUSINESS

Which location fits my business?

A salon needs different spots than an event. Here is what matters per business and which screen fits.

Method: find a location See screens

ab €2

every business

1 Tag

min. booking

Wien + BA

live markets

Every business has its own location logic: restaurants pull nearby footfall before mealtimes, salons and clinics live on the neighbourhood, realtors advertise in the target district, events run short-term on high-traffic screens. On adyoutiser you start everywhere from €2 — what matters is not the business but whether the screen fits your customers.

Business by business

Find your business in the table, then read the matching section below. The location tips refer to the real adyoutiser spots in Vienna (Donaukanal, Handelskai, Innere Stadt) and Bratislava (Staré Mesto).

Business	What matters	Fitting location
Restaurant, café, bar	Proximity + time (before lunch/dinner)	Donaukanal, Handelskai
Salon, beauty, nails	Local neighbourhood, regulars	Screen near you
Realtor, real estate	Neighbourhood relevance, trust	Screen in the target district
Gym, yoga	Morning + early evening, proximity	Screen near you
Retail, shop	Footfall, opening hours	Nearby high-traffic spot
Event, opening	Short-term, high traffic	Central screen + one near the venue
Clinic, practice, services	Local, all-day, trust	Screen near you
Online shop, local D2C	Awareness in the real world	Central high-traffic screen

Restaurant, café & bar

Guests decide spontaneously and nearby. A screen on the Donaukanal or Handelskai running before lunch and dinner reaches people who just got hungry and want a short walk. Show an appetising photo or a short video of your plate — that is enough.

More: Is DOOH worth it for restaurants?

Salon, beauty & clinic

These businesses live on the neighbourhood and on trust. The biggest reach is not what counts — proximity is: a screen in the same district reminds exactly the people who can actually book afterwards. Run it all day, with an early-evening focus when appointments get planned.

Realtor & real estate

Realtor advertising works through neighbourhood relevance. Instead of scattering across the city, you advertise where you sell or rent — people connected to the district see you again and again and tie your name to their area.

Event & opening

Here timing is everything. Because the minimum booking is 1 day and your ad goes live in 5 minutes, you run it exactly in the days before — a central high-traffic screen for reach plus one near the venue. Then just let it expire.

Next step

FAQ

Questions by business

Yes, if the screen is close enough and runs at the right time. Guests decide spontaneously: a spot on the Donaukanal or Handelskai before lunch and dinner pulls footfall from nearby. From €2, minimum booking 1 day.

Local, in your own neighbourhood. Salons live on regulars and short distances — a screen near your shop brings people who actually book afterwards. All day, with an early-evening focus.

If you advertise in the target district, yes. Realtor advertising works through trust and neighbourhood relevance: a screen exactly where you sell or rent builds awareness with the right people, not scattered across the whole city.

Central and nearby at once, short-term. Because the minimum booking is 1 day and your ad goes live in 5 minutes, you can run it in the days right before — ideally on a high-traffic screen plus one near the venue.

Yes. That is exactly what the €2 model is for: you buy a share of airtime instead of a whole surface, and a single screen instead of a city network. No four-figure minimum like classic agencies.

If your customers are purely online and never pass one of our screens, a local screen does little. Screen advertising works best for businesses with a real location and a local catchment in Vienna or Bratislava.

The starting budget is equally low everywhere: from €2 for a share of airtime. How much makes sense depends on duration and screen — try the calculator. For local businesses: better one fitting screen across several days than many screens for one day.

Yes, as awareness advertising. A local online shop or D2C brand can become visible on a central screen where many people pass — the real world as an amplifier to online ads.

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Keep reading

Related guides

Everything we know about DOOH advertising in Austria & Slovakia, in plain language.

Guides

Guides — advertising & location

Plain-language guides: how to start, what to upload, where your ad gets seen.

Location

Where should I advertise?

The 5 criteria to find the right screen — footfall, audience, proximity, time.

Step by step

Run your ad the right way

From idea to live in 4 steps — plus the most common beginner mistakes.

Trust

Does anyone actually see my ad?

See in real time that your spot runs. What screen ads do — and don’t.

Creative

No ad video? No problem

An image, a Canva design or a phone video is enough. In 3 steps, no designer.

Short notice

Advertise at short notice

Opening, event, sale: from 1 day, live in 5 minutes, right on time.