Why Vienna works differently for screen owners
The classic route in Vienna runs through an agency, an annual contract and quarterly billing. Little reaches the venue operator at the end, because four or five parties took a cut first.
That chain does not exist here. Advertisers book your screen directly in the marketplace, you keep a share of net ad revenue, and the credit note arrives monthly as a PDF. No appointment with a field rep.
The 5% Austrian ad tax under the Werbeabgabegesetz is calculated and remitted automatically. You never have to deal with it.
In Vienna we currently sit at Donaupier in the 2nd district, in the city centre and along the Gürtel axis in the 6th, 8th and 9th. Locations where people stand still beat locations where everyone walks past.