What is DOOH — and what does it mean for Bratislava?
DOOH stands for Digital Out of Home: advertising on digital screens in public space — the digital subset of classic outdoor advertising. Instead of a printed poster, your spot runs on an LED wall, the content rotates every second, and several advertisers share the airtime.
In Bratislava, adyoutiser runs 4 active screens exclusively in Staré Mesto — PAD at Rázusovo nábrežie, on the Danube promenade. No minimum campaign, no agency, booking in 5 minutes. Slovakia is still near-white-space for DOOH.
What does DOOH in Bratislava cost?
From €2. You buy a share of airtime (Share of Voice), not the whole surface. No minimum budget, no annual contract. And because Slovakia has no advertising tax, the price you see is the price you pay — unlike Vienna (+5%).
Where are the DOOH screens in Bratislava?
- "PAD – Entrance Left / Middle / Right", Rázusovo nábrežie — 1,677 contacts/day each (morning/evening rush)
- "PAD LED-Wall", Rázusovo nábrežie (Danube promenade) — 1,576 contacts/day (tourists)
- All Bratislava screens →
Live in 5 minutes
- Upload creative (JPG, PNG, MP4 — max 1080p)
- Pick a screen — photo, map, reach
- Set SOV share + duration
- Pay — AI moderation in under 30 seconds, then live
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