Why we built this.

Screen operators approached us wanting to monetise their displays. We spent 3 months mapping every existing DOOH path — programmatic DSPs, local resellers, direct publisher portals. Five layers of gatekeeping on every side: contracts starting in the four-to-five-figure range, minimum campaigns of 4 weeks, no self-serve, no real-time data, no proof of play.

The supply side was just as broken. Screen owners earned a fraction of booked rates because intermediaries took 40–60% margins. Neither side had control. So we built a two-sided marketplace: operators set their own prices and get automatic payouts; advertisers book, pay, and go live in under 5 minutes.

Not VC-funded. Founder-led, bootstrapped — today a small team, support included. 20 screens live in Austria and Slovakia as of Q2 2026. Building in public means the changelog is honest — when something ships, we say it; when something breaks, we say that too.