What is DOOH? Digital advertising on real screens. From €2.
DOOH is advertising on digital screens in cafes, shops, and public spaces. No cookies. No PDF decks. Book a screen and go live in 5 minutes. Operator-network screens: within 24 h.
- 20 Screens
- From €2
- Live in 5 min
Live networkDOOH (Digital Out-of-Home) is advertising on digital screens in public places. You don't buy a poster spot, you buy a share of a screen's airtime. With adyoutiser you book 20 screens in Vienna, Bratislava and Amstetten yourself: from €2 order minimum, one day is enough. On the live network (15 screens) your creative goes live about 5 minutes after approval.
A screen, not a billboard.
DOOH stands for Digital Out-of-Home. Screens in real locations — cafes, waiting areas, transit hubs. You book a time share, not a poster slot. Multiple brands run in rotation on the same screen.
Location + time = targeting. No user ID required.
Upload. Pick. Pay. Live.
No agency call. No PDF media plan. No 3-week lead time.
- 1
Upload your creative
MP4 or JPG, 1080x1920. AI checks it in seconds — before it goes live.
- 2
Pick screens
Filter by city or location type. See estimated reach and daily price per screen.
- 3
Set your dates
Book by the day. 1 day minimum. No monthly lock-in.
- 4
Pay and go live
Stripe checkout. Campaign live within 5 minutes of approval.
Digital vs. print.
Every difference that matters, in one table.
- Content typeDOOH (adyoutiser): Video, image, real-timeTraditional OOH: Printed poster, static
- Content changeDOOH (adyoutiser): Instant, remoteTraditional OOH: Manual print replacement
- BookingDOOH (adyoutiser): Self-service, minutesTraditional OOH: Agency, weeks of lead time
- MeasurementDOOH (adyoutiser): Measured plays (live network)Traditional OOH: Estimates only
- Minimum budgetDOOH (adyoutiser): €2Traditional OOH: usually higher minimum budgets
Who books DOOH.
Every industry with a physical customer. No exceptions.
- Retail
Announce sales on screens near the store. Change the offer daily.
- Restaurants
Lunch special at 10:00. Different creative by 18:00. Zero print cost.
- Events
Concert next Saturday. Screens in the neighborhood. Book 3 days out.
- Real estate
New listing on the street where buyers walk. Live same day.
FAQ: What is DOOH?
What does DOOH stand for?
DOOH stands for Digital Out-of-Home. It refers to digital advertising on screens placed in public spaces like shopping centers, train stations, airports, and high streets.
How is DOOH different from traditional outdoor advertising?
DOOH uses digital screens instead of printed posters. This allows for dynamic content (video, animation), instant updates, real-time analytics, and programmatic buying.
How much does DOOH advertising cost?
With adyoutiser the order minimum is €2 per booking — that is not a day price, it is the floor for a booking. The daily price depends on the screen and your chosen share, shown before payment.
Who can use DOOH advertising?
Any business - from local shops to international brands. DOOH is especially effective for businesses with a physical location that want to reach local customers.
What content formats work for DOOH?
Images (JPG, PNG, WebP, GIF) and videos (MP4, MOV, WebM, AVI) between 3 and 60 seconds. High-resolution content with a clear message works best.
Do I need an agency for DOOH advertising?
No. With self-service platforms like adyoutiser, you can book, manage, and optimize DOOH campaigns directly. No agency fees, no markups — you pay the screen price directly.
Book your first screen.
Live in 5 minutes.
No agency. No minimum budget. Pay per day.