DOOH vs. poster advertising.
Poster advertising is booked for longer periods, cannot be changed during the run and delivers no counted playout data. On adyoutiser you book day-by-day — with live playouts and instant creative updates.
- Bookable from 1 day
- Creative swappable instantly
- From €2 minimum order
LiveDOOH or a poster? A classic poster hangs for the booked period, printed and unchangeable. A DOOH screen shows your creative digitally, rotating with other advertisers; you book from one day and a €2 minimum order and swap the creative any time. For prime locations with permanent 24/7 visibility, the poster remains strong.
- 20
- bookable screens
- 1 day
- minimum booking
- ab €2
- minimum order
DOOH vs. poster advertising
Flexibility vs. long booking blocks. Counted playout vs. estimate.
- Smallest booking windowadyoutiser: 1 dayPoster advertising: multi-week blocks usual
- Creative updateadyoutiser: instantlyPoster advertising: new print + installation
- Playout dataadyoutiser: counted, per screenPoster advertising: estimate
- Minimum orderadyoutiser: ab €2Poster advertising: depends on the operator
- Daypartingadyoutiser: selectablePoster advertising: not possible
- Multiple locations in 1 checkoutadyoutiser: yesPoster advertising: negotiate individually
Data instead of guesses.
Posters estimate foot traffic. DOOH logs every play.
- 1 day instead of a long lock-in
Poster sites are usually let for longer periods. adyoutiser starts at 1 day.
- Live playout data
Posters estimate reach by pedestrian frequency. adyoutiser counts playouts per screen — you see what actually ran.
- Multiple screens in 1 checkout
Negotiating multiple poster locations individually takes time. On adyoutiser you book every screen you want in one checkout.
Dayparting. A poster cannot do this.
A poster shows continuously — day and night, weekday and weekend. adyoutiser lets you choose which days your ad runs.
- Day-precise controlYour creative runs on the days you book. No permanent poster nobody notices any more.
- React fastPromotion extended, wrong creative? With DOOH you change it instantly. With a poster you wait for the next slot.
When poster advertising wins.
DOOH is not better at everything. Here posters have real advantages.
- Physical and archivable
A poster can be kept, framed, redistributed. For events and local PR the physical tangibility has real value.
- Premium locations with a monopoly
Certain prime locations — stations, airports, shopping centres — are often only bookable through classic outdoor-advertising providers.
- City presence around the clock
A classic large-format poster is visible 24/7, also for pedestrians without a smartphone. DOOH screens need power and operation.
20 screens. From 1 day. From €2.
No long booking blocks. Real daily prices before payment.
DOOH vs. poster — what you want to know
What is the difference between DOOH and poster advertising?
A poster is static — printed once, up for the booked period. DOOH is digital — you change the creative any time, book day-by-day and get counted plays instead of pedestrian estimates.
Can I book DOOH on a small budget?
Yes. adyoutiser starts from a €2 minimum order, bookable from 1 day. Classic poster sites are usually let for much longer periods — ask the outdoor-advertising operator directly for pricing.
What does dayparting mean?
Dayparting means: your ad runs only on the days you book. A poster hangs continuously — even when no one is around.
How do I book multiple screens at once?
In the adyoutiser booking flow you select every screen you want in one step. One checkout, all screens.
Do I get real playout data?
Yes. adyoutiser counts playouts per screen, day-precise. How many people actually see a poster can only be estimated — that is a different quality standard.
What does poster advertising cost in Vienna?
That depends heavily on location, format and period — a reliable figure only comes directly from the outdoor-advertising operator. adyoutiser shows you the daily price per screen before payment.
Can I combine posters and DOOH?
Yes. For prime locations with permanent visibility, the classic poster remains strong. DOOH adds flexibility and playout data on exactly where and when your creative ran.
Does an ad levy apply to DOOH?
In Austria, yes — a 5% advertising levy, the same as for poster advertising. Details on the DOOH advertising levy Austria page.
No poster.
A digital screen.
From a €2 minimum order, from 1 day, creative swappable any time.