Poster advertising is booked in half-month blocks, cannot be changed and delivers no real data. adyoutiser you book day-by-day — with live impressions and instant creative updates.
Flexibility vs. monthly lock-in. Real data vs. estimate.
Poster booking logic per Austrian OOH market standards 2025.
Poster guesses. DOOH measures.
Poster advertising is booked in fortnightly slots — you pay 14 days even if you need only 3. adyoutiser starts at 1 day.
Poster estimates reach by pedestrian frequency. DOOH counts impressions per screen live — you see what your ad really achieved.
Negotiating multiple poster locations individually takes weeks. adyoutiser you book all desired screens in one checkout — no phone calls.
DOOH is not better at everything. Here posters have real advantages.
A poster can be kept, framed, redistributed. For events, fairs and local PR actions the physical tangibility has real value.
Certain prime locations — railway stations, airports, shopping centres — are often only bookable through classic OOH providers. These spaces do not exist in DOOH.
A classic large-format poster is visible 24/7, also at night, also for pedestrians without a smartphone. DOOH screens need power and operation.
No fortnightly blocks. No poster flat-rate price.
From €2 · you pay per day · minimum 1 day. No agency, no sales call, no minimum budget.
