Tourism apps and city marketing run on physical-location awareness. DOOH in Vienna (12 screens) and Bratislava (4 screens) puts your app or city brand exactly where tourists are. From €2/day.
TL;DR: App installs and city brand awareness are tough — online ads miss tourists at the physical location. DOOH solves it: 12 screens in Vienna, 4 in Bratislava, where tourists actually are. From €2/day, 5 minutes live, ±1pp SOV fairness.
Why Tourism Apps Need DOOH
Travel apps have a classic chicken-and-egg problem: a tourist doesn't install the Vienna app at home in Hamburg — they install it when they're in Vienna and realise "I need maps / restaurant tips / event listings now". That's when the trigger has to be visible.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
Related Articles
Use Case: Vienna Hair Salon — 14-Day DOOH Test, +35% Bookings
A typical owner-run salon in Vienna's 2nd district tested 14 days of DOOH at €4/day per screen. Estimated +35% online bookings, break-even on day 9.
Use Case: Premium Fashion Boutique 1st District — DOOH for Collection Launch
A typical premium fashion boutique near Stephansplatz tested 7 days of DOOH for the spring collection launch. €280 spend on 4 inner-city screens. ~28% walk-in lift, 3 attributable premium sales.
DOOH for City & Walking Tours Vienna: Bookings at the Tourist Hub
Walking tour bookings happen on impulse. DOOH at Stephansplatz and Schwedenplatz hits tourists at the moment they decide — from €2/day, no GetYourGuide commission.
Ready to launch your first DOOH campaign?
Book a screen in Vienna or Bratislava in under 5 minutes. No minimum budget, no agency, no nonsense.
Book advertisingGet new posts in your inbox.
Monthly max. No spam.
Comments