Walking tour bookings happen on impulse. DOOH at Stephansplatz and Schwedenplatz hits tourists at the moment they decide — from €2/day, no GetYourGuide commission.
TL;DR: Over 50% of walking tour bookings are spontaneous. DOOH at Vienna tourist hubs reaches tourists at the moment they look for a tour. From €2/day, 5 minutes upload-to-live, ±1pp SOV fairness, direct to your own booking page.
Why Walking Tours Need DOOH
A typical Vienna walking tour operator has a few problems: GetYourGuide takes 25-30% commission, Viator listings are an algorithm lottery, and Google Ads work poorly for queries like "Vienna walking tour English today 2pm". What actually matters: physical visibility at the tourist hub at the moment of decision.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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DOOH for Tourism Apps & City Marketing: Awareness in Vienna & Bratislava
Tourism apps and city marketing run on physical-location awareness. DOOH in Vienna (12 screens) and Bratislava (4 screens) puts your app or city brand exactly where tourists are. From €2/day.
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