Telling a story in 10 seconds is hard. At 25fps you have 250 frames. Here is the 3-act structure for DOOH spots that actually works.
30-second takeaway: 0-2s hook (visual pattern interrupt), 2-7s message (one, not three), 7-10s CTA + logo. 25fps means 250 frames total. Cut your script to max 8 words. Sound-off.
Hollywood films have 90 minutes. TV ads have 30 seconds. DOOH has 10 seconds. Complain or learn to land a story in 250 frames.
Frame budget
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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