Your brand kit is web-optimized, not DOOH-ready. Here are the adjustments for logo minimum sizes, readability, high-contrast colors, and fonts readable from 4 meters.
30-second takeaway: Logo min 120px height, headline font min 64px, black-on-white or reverse for max contrast. Web RGB colors look different on DOOH screens — pre-flight or lose. Web brand guidelines do not translate 1:1.
Your designer built a beautiful web-optimized brand kit. On DOOH it looks like a 1992 soup ad. Different rules apply.
Logo: minimum size and clear space
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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