Vienna's ball season is more than tradition — it's a sales phenomenon. From mid-January to Shrove Tuesday, fashion, beauty, hairdresser and ticket purchases revolve around 450+ balls. Here's how brands use DOOH to capture this seasonal demand.
30-second takeaway: Vienna's ball season runs mid-January through Shrove Tuesday (end of February). For fashion, beauty, hairdresser, jewelry and ticket brands it's peak season. DOOH at Stephansplatz and Mariahilfer Strasse hits locals + tourists who spend €300-€800 per person on ball outfits. From €2/day, live in 5 minutes.
Why ball season is commercially underrated
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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