Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
30-second takeaway: Schwedenplatz mixes tourists, commuters and nightlife in 100 meters. DOOH starts at €2/day (€9 CPM floor), live in 5 minutes, ±1pp SOV fairness. Best for delivery brands, bars, events, tourism. For pure B2B, go to the 1st district instead.
Why Schwedenplatz works for DOOH
Schwedenplatz is not pretty — it is a transit knot. U1, U4, four tram lines, the Donaukanal promenade, the Bermuda triangle nightlife. That is exactly what makes it valuable: in 100 meters you reach a tourist taking a Danube selfie, a commuter heading home, a student on the way to a sundowner, and a 22-year-old before the Bermuda hop.
Static posters underperform here — too much visual noise. Moving DOOH content survives the noise. Our data shows above-average recall at Schwedenplatz screens.
Real audience breakdown
One creative is not enough. Run at least two — English for tourists, German for locals. With us you upload both and target by daypart at no extra cost.
What it actually costs
Classic billboards at Schwedenplatz: four-figure monthly minimum, 14-28 day lockin, 2-3 weeks lead time for printing. Wrong file? You print again.
DOOH with us: from €2/day per screen, €9 CPM floor, no minimum runtime, live in 5 minutes. Wrong creative? Upload a new version, the old one is gone in 5 minutes. That is the real digital edge — faster and cheaper to test.
We currently run 12 active screens in Vienna, several near Schwedenplatz (1010/1020). The map at /werbung-wien shows live availability and remaining SOV per screen. We cap SOV per screen so every advertiser actually gets the share they paid for — ±1pp fairness is built into the algorithm.
Booking flow
Four honest steps:
Pick your window. Weekends for nightlife, weekday mornings for commuters. Combine or restrict at will.
Pick the screens. Map shows all live reach. Schwedenplatz screens typically have the highest frequency.
Upload creative. MP4 or JPG, 10s slot. AI moderation in under 2 minutes, then live. Edge cases go through manual review, usually within hours.
Pay and watch. Stripe checkout, no fine print, no minimum runtime. Live impression and spend dashboard.
Vienna ad tax in 30 seconds
Austrian Werbeabgabegesetz 2000: 5% ad tax applies to DOOH. With us it is shown transparently in the price — you do not file it yourself when booking through our platform. Classic billboard vendors often add it on top, double-check when comparing quotes.
Schwedenplatz vs Mariahilfer Strasse vs 1st district
If Schwedenplatz fits, you do not need a sales call. Pick the window, upload the creative, you are live in 5 minutes. Try it at /book-advertising. If it does not perform, you stop after 1 day. That is exactly the point.
