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Advertising at Schwedenplatz & the Danube Canal: the Franz-Josefs-Kai screen

Christian Starzengruber

Christian Starzengruber

Founder, adyoutiser

5 May 2026Last updated: 8 October 20266 min read806
Advertising at Schwedenplatz & the Danube Canal: the Franz-Josefs-Kai screen

One outdoor screen on the Danube Canal, a few steps from Schwedenplatz, right at the Twin City Liner and DDSG landing. 1st district, 80 inches, 24/7. From €2, one day is enough, live in 5 minutes.

Short answer: For advertising at Schwedenplatz, adyoutiser has one outdoor screen: "Motto am Fluss" on the Wolfgang-Schmitz-Promenade at Franz-Josefs-Kai, 1010 Vienna. It sits on the Danube Canal, a few steps from Schwedenplatz, right at the Twin City Liner and DDSG boat landing. 80 inches, portrait, around the clock. From €2. One day is enough. Live in 5 minutes.

There is no adyoutiser screen on Schwedenplatz itself. The nearest one is one level down, on the canal promenade below the Motto am Fluss restaurant. People searching for "advertising Schwedenplatz" almost always mean this area: the quay, the promenade, the boat landing, the walk into the old town. That is where your ad runs.

The screen at Franz-Josefs-Kai

WhatValue
NameFranz-Josefs-Kai · Motto am Fluss
LocationWolfgang-Schmitz-Promenade, 1010 Vienna (1st district), Danube Canal near Schwedenplatz
TypeOutdoor, 80 inches, portrait (2160 × 3840 px)
Hoursdaily, 24/7
Slot length10 seconds
Liveabout 5 minutes after upload and review
Proofevery play is counted, downloadable as a list
Pricefrom €2 minimum order, daily price on the screen page

Photos, map and the current daily price: screen page Franz-Josefs-Kai · Motto am Fluss.

Who passes by on the Danube Canal

Our assessment, not a measurement:

AudienceWhenWhat fits
Boat passengers (Twin City Liner, DDSG)boarding and arrivalEnglish creative, tours, food, museums
Walkers, cyclists, runners on the promenadedaytime, weekendssport, drinks, mobility
Guests of the canal-side barsevenings, April to Septemberevents, bars, delivery
Foot traffic to and from Schwedenplatz (U1, U4, tram)mornings and eveningslocal services, retail

The canal is a place people stay, not just pass through. They sit by the water, wait for the boat, meet friends. That gives a 10-second spot more of a chance than a busy crossing.

What works on the Danube Canal

  1. Two languages. English for tourists and boat guests, German for locals. Both go into the same campaign.
  2. Portrait. The screen is 9:16. A landscape poster loses half its space here.
  3. One line, one action. Max 7 words, plus a QR code or an address.
  4. Think in seasons. April to September is peak season on the canal.

You can limit the booking to weekdays and hour windows, for example Friday and Saturday evenings only.

What it costs

You book a share of airtime on this one screen, by the day. The share you buy is the share that runs. From €2 minimum order, one day is enough, no minimum term, no contract. The daily price per share is shown on the screen page before you pay.

Prices are net plus 5 % Austrian advertising tax (Werbeabgabe), shown as a separate line in the cart; the final price includes it.

Advertising in Vienna's 1st district

adyoutiser has two screens in the 1st district: Franz-Josefs-Kai (outdoor, canal) and Plankengasse 1 (indoor, near Graben). You can combine both in one campaign. All 16 Vienna locations, prices and booking in one place: DOOH advertising in Vienna.

Schwedenplatz or the Danube piers?

  • Franz-Josefs-Kai (1010): one screen in the city centre. Locals and tourists mixed, promenade, bars, Twin City Liner.
  • Danube piers at Handelskai (1020): ten screens at piers 01–09 and 12. Mostly international river-cruise guests. Details: Danube harbour Vienna.

How to book

  1. Pick your dates, optionally an hour window.
  2. Pick Franz-Josefs-Kai on the map and set your share.
  3. Upload a portrait image or video. Review runs automatically.
  4. Pay via Stripe. About 5 minutes later your spot is live.
  5. Check the counted plays in your dashboard and download the list.

Start at /book-advertising. Book one day first, then decide.

FAQ

Is the screen right on Schwedenplatz? No. It is on the Wolfgang-Schmitz-Promenade at Franz-Josefs-Kai, on the Danube Canal, a few steps from Schwedenplatz.

What does advertising at Schwedenplatz cost? From €2 minimum order, one day is enough. The daily price depends on the share you book and is on the screen page. Plus 5 % advertising tax, shown separately in the cart.

How fast does my ad go live? About 5 minutes after upload and review.

Which format do I need? Portrait 9:16, ideally 2160 × 3840 px. Image or video, 10-second slot.

How do I know my ad ran? Every play is counted. You see the number in the dashboard and can download the full list.

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Christian Starzengruber
Author

Christian Starzengruber

Founder, adyoutiser

Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.

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