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Why Location Determines the Success of Your DOOH Campaign
With digital outdoor advertising, a simple rule applies: Location is everything. The best content is useless if nobody sees it. Conversely, even a simple ad can have enormous impact when placed at the right spot.
Vienna, as a city of nearly two million with over 16 million tourists per year and a vibrant local economy, offers ideal conditions for DOOH advertising. Through adyoutiser, you can specifically book screens at the best locations in the city -- from 2 euros per slot per day.
The Top DOOH Locations in Vienna
Schwedenplatz -- The Heart of the City Centre
Schwedenplatz is one of the most central and visited places in Vienna. As a hub between the city centre, the Danube Canal, and the popular Bermuda Triangle entertainment district, thousands of people pass through here daily -- locals and tourists alike.
Why Schwedenplatz is ideal for DOOH:
Extremely high foot traffic at almost any time of day
Mix of professionals, tourists, and nightlife-goers
Proximity to dining, retail, and entertainment
Underground station (U1, U4) brings a constant stream of people
Through adyoutiser, you can book screens right at Schwedenplatz and reach your target audience in the heart of Vienna.
Tourismushafen -- Where Vienna Meets the Danube
The Tourismushafen on the Danube is another premium location in the adyoutiser network. Especially in the warmer months, tourists, excursion boats, and strollers frequent this area.
Why the Tourismushafen is ideal:
High tourist traffic from spring to autumn
Relaxed atmosphere -- people linger longer
Ideal for gastronomy, events, and tourism offerings
Visually prominent screen placements
Mariahilfer Strasse -- Austria's Largest Shopping Street
Mariahilfer Strasse is the longest and most well-known shopping street in Austria. Tens of thousands of shoppers stroll here every day.
Why Mariahilfer Strasse is relevant:
Highest retail density in Austria
Audience with purchase intent -- ideal for retail advertising
Pedestrian zone with long dwell times
Perfect for fashion, gastronomy, and local offers
Wien Hauptbahnhof -- Reaching Commuters and Travellers
Vienna's Central Station (Hauptbahnhof) is the largest train station in Austria with over 100,000 passengers daily. Commuters, business travellers, and tourists converge here.
Why the Hauptbahnhof works for DOOH:
Extremely high daily footfall
Waiting times at the station increase viewing duration
Diverse audience from all demographics
Particularly busy mornings and evenings
Donaukanal -- Vienna's Creative Hub
The Donaukanal (Danube Canal) has developed in recent years into a hotspot for culture, gastronomy, and nightlife. Especially in summer, the stretch between Schwedenplatz and Urania is densely populated.
Why the Donaukanal is interesting:
Young, urban audience
High foot traffic in the warm season
Proximity to bars, restaurants, and events
Ideal for startups, events, and lifestyle brands
Naschmarkt -- Vienna's Culinary Heart
The Naschmarkt is one of the most popular markets in Europe and attracts thousands of visitors daily.
Why the Naschmarkt is suitable for DOOH:
High footfall from locals and tourists
Affluent audience
Ideal for food, gastro, and local services
Particularly high traffic on Saturdays due to the flea market
How to Choose the Right Location for Your Campaign
The best location depends on your goal and target audience. Here are some guidelines:
B2B and services -- Hauptbahnhof, city centre locations
By Time of Day
Early morning (6-9 AM) -- Hauptbahnhof and underground stations for commuters
Lunchtime (11 AM-2 PM) -- Naschmarkt and city centre for the lunchtime audience
Afternoon (2-6 PM) -- Mariahilfer Strasse for shoppers
Evening (6-11 PM) -- Schwedenplatz and Donaukanal for the nightlife audience
By Budget
Not every location costs the same. Premium locations like Schwedenplatz naturally have higher slot prices than secondary areas. Through adyoutiser, you see prices transparently and can choose the location that fits your budget -- from 2 euros per slot per day.
Local Targeting: The Strength of DOOH
Unlike online advertising, where you define a radius on a map, DOOH offers exact local targeting. You know exactly where your screen stands. You reach people who walk past that exact spot.
For local businesses in Vienna, this is an enormous advantage. A hairdresser in the 1st district can book a screen at Schwedenplatz and reach exactly the people who are nearby. A restaurant on the Donaukanal promotes its dinner special right where the target audience strolls.
With adyoutiser, you find the right locations via an interactive map where all available screens are displayed with location details and prices.
Frequently Asked Questions
Where can I book DOOH advertising in Vienna?
Through adyoutiser, you can book screens at premium locations in Vienna, including Schwedenplatz and Tourismushafen. The network is constantly growing.
How much do DOOH screens cost in Vienna?
Prices vary by location. Through adyoutiser, prices start at 2 euros per slot per day. Premium locations like Schwedenplatz may be higher.
How do I find the best location for my advertising?
Via the interactive map on adyoutiser.com, you can see all available screens with location, price, and details. Choose based on your target audience and budget.
Can I book multiple locations simultaneously?
Yes. Through adyoutiser, you can book multiple screens at different locations for the same campaign and maximise your reach across Vienna.
Are there adyoutiser screens outside Vienna?
adyoutiser is constantly expanding. Beyond Vienna, Bratislava is the next expansion market. New locations are added regularly.
Vienna is one of the best cities in Europe for DOOH advertising: high foot traffic, tourist hotspots, and a vibrant local market. With adyoutiser, you can use the best locations in the city for your campaign -- transparently, flexibly, and from 2 euros per day.
Discover available screens at adyoutiser.com and find the perfect location for your advertising in Vienna.
