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Case Studies
DOOH for Real Estate: Marketing Apartments and Offices Digitally
Christian Starzengruber
Founder, adyoutiser
March 24, 2026Last updated: May 29, 20266 min read341
How estate agents and property managers use digital outdoor advertising to rent out apartments, offices, and commercial space faster. Self-service DOOH with adyoutiser.
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Why Real Estate Marketing Belongs on Digital Screens
The real estate market is a visual business. Apartments and offices sell through images, floor plans, and emotional appeal. That is exactly what digital outdoor advertising screens offer -- large, bright displays at high-traffic locations that showcase properties beautifully. But until now, DOOH advertising has been unaffordable for individual agents or smaller property management firms. With adyoutiser, the self-service DOOH platform from Austria, that is fundamentally changing.
On adyoutiser.com, real estate professionals can book digital advertising screens from 2 euros per slot per day -- without an agency, without a minimum budget, and without long-term contracts. This makes digital outdoor advertising realistic for the first time, even for individual property listings or small agencies.
Use Cases for Real Estate DOOH
Apartment Rentals and Sales
A vacant 3-bedroom apartment in Vienna's Leopoldstadt district? A screen at Schwedenplatz reaches exactly the right audience: people who are in the area and can imagine living there. The visual shows the best rooms, the price, and a QR code to the listing. Via adyoutiser, this campaign can be set up in minutes and runs until the apartment is rented.
Cost estimate: One screen, 2 slots, for 3 weeks: approximately 84 euros. Compared to the typical costs for property portals (50-200 euros per listing) or print ads (from 300 euros), that is an excellent price-performance ratio -- with the bonus of guaranteed local visibility.
Commercial Space and Offices
Office letting often requires a different approach than apartment marketing. Here it is about location, square metres, transport links, and amenities. A DOOH screen near available commercial space can reach entrepreneurs and decision-makers who pass by that location daily. adyoutiser offers screens at various locations in Vienna that are ideally suited for B2B messaging.
New-Build Projects and Developer Marketing
Developers typically have marketing budgets that could afford traditional DOOH campaigns. But the advantage of adyoutiser lies in flexibility: instead of booking months ahead through agencies, a developer can approve a new build phase on Monday and have the campaign running on digital screens by Tuesday. For sales launches, open house events, or countdowns to completion, this speed is invaluable.
Promoting Open House Events
Property viewings thrive on attendance numbers. A DOOH screen in the vicinity of the property, advertising the open house 3-5 days before the event, generates local awareness that is hard to achieve with online advertising alone. On adyoutiser, you simply book the desired period and upload the visual -- no hassle, no agency.
How Estate Agents Use adyoutiser: Step by Step
Register at adyoutiser.com -- free, takes under 2 minutes
Choose a location -- select the screen closest to the property on the map (e.g. Schwedenplatz, Tourismushafen Vienna)
Create content -- a high-quality image of the property, price, QR code to the listing, contact details
Complete the booking -- choose slots and timeframe, from 2 euros per slot per day
Go live -- after a brief content review, the listing is played on the screen
The entire process runs through the adyoutiser self-service platform. No calling an agency, no waiting for quotes, no media plan. Simply book and go.
Content Tips for Real Estate on Digital Screens
The Perfect Property Visual
Hero image: The best photo of the property -- living room, balcony view, or facade
Headline: Short and punchy: "3-Bedroom Apartment, 75m2, Vienna-Leopoldstadt"
Price: Clearly visible, do not hide it. Transparency builds trust
QR code: Links to the full listing or contact page
Logo/contact: Agency logo and phone number for direct enquiries
What to Avoid
Too much information: A screen is not a listing, it is a teaser
Small font: Passersby are 3-10 metres away, the headline must be readable from that distance
Multiple properties on one screen: Focus on one property per visual
Dark, low-contrast images: Screens are often in daylight, bright and high-contrast images work better
Advantages Over Traditional Real Estate Advertising Channels
The decisive difference: DOOH via adyoutiser reaches people who are physically near the property. These are potential tenants or buyers who already know and like the area -- the most valuable target audience for real estate marketing.
Frequently Asked Questions
How much does real estate advertising on digital screens cost?
On adyoutiser, prices start from 2 euros per slot per day. A typical campaign for a single property (1 screen, 2 slots, 2-4 weeks) costs between 56 and 112 euros. That is significantly cheaper than print ads and comparable to property portal listings, but offers an entirely different kind of visibility.
Can I advertise multiple properties simultaneously?
Yes, you simply book multiple slots or screens on adyoutiser. A separate visual is created for each property and played on the appropriate screen near the respective property. This way, agencies can promote their entire portfolio locally.
Is DOOH also suitable for rental apartments in the lower price segment?
Absolutely. Especially for affordable rental apartments in sought-after locations, demand is high. A screen nearby ensures that the right applicants get in touch -- people who know the area and want to live there. At costs from 2 euros per day, this is also economically viable for lower-priced properties.
How quickly can a real estate campaign go live?
Via adyoutiser, booking is possible within minutes. After uploading the visual and a brief content review, the campaign goes live -- often within a day. Ideal for short-notice marketing or when a property needs to move quickly.
What formats are supported?
adyoutiser supports common formats depending on the screen -- typically 9:16 (portrait) or 16:9 (landscape). The exact specifications are displayed during booking on the platform. Both images and videos are supported.
Conclusion: Real Estate Marketing Is Going Digital and Local
The future of real estate advertising lies not only online but also on the street -- exactly where the properties are. Digital outdoor advertising via adyoutiser combines the visual power of large screens with the precision of local targeting and the simplicity of a self-service platform. For agents, property managers, and developers in Austria, adyoutiser.com is the fastest and most affordable way to make properties visible where it matters: on location.
