A typical premium fashion boutique near Stephansplatz tested 7 days of DOOH for the spring collection launch. €280 spend on 4 inner-city screens. ~28% walk-in lift, 3 attributable premium sales.
30-second takeaway: Premium boutique near Stephansplatz, spring collection launch, 7 days DOOH on 4 screens (Schwedenplatz, Stephansplatz corridor, Inner City, Donau Pier). small three-digit spend. Result: noticeably positive (we do not publish unverified estimates).
Background
Owner-run premium boutique in Vienna's 1st district (Italian designer pieces, high-end price range, Viennese 35-55 + high-net-worth tourists) wanted to celebrate the spring collection launch. Previous years: newsletter (a four-digit subscriber count) + Instagram stories.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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