Example scenario: how a premium fashion boutique in the 1st district could support its spring launch with 7 days of DOOH on 4 screens — setup, creative, measurement.
30-second takeaway: An example scenario, not a customer case. How a premium fashion boutique in the 1st district could support its spring collection launch with DOOH: 7 days on 4 screens — Plankengasse 1 (Inner City), Franz-Josefs-Kai near Schwedenplatz and two Danube piers at Handelskai. From €2. One day is enough.
Background
Take an owner-run premium boutique in Vienna's 1st district (Italian designer pieces, Viennese 35-55 plus high-spending tourists). The launch used to run on newsletter and Instagram stories.
Typical problem: falling open rates, little organic reach, paid posts with no visible link to walk-ins. The goal: people in the store, not likes from Hamburg.
Setup
- Screens: 4 — Plankengasse 1 (indoor, near Graben), Franz-Josefs-Kai near Schwedenplatz (outdoor), two Danube piers at Handelskai (outdoor)
- Duration: 7 days (Thursday → Wednesday — covers the weekend)
- Airtime share: on the high side, because it is a launch
- Budget: daily price per screen from /screens times 7 days. From €2.
Creative
Editorial-style, not a classic ad spot:
- 0-2s: Still-life — fabric falling slow-mo
- 2-6s: 3 models in 3 hero pieces, fast cut
- 6-9s: Boutique interior, door, street number
- 9-10s: Logo + "Spring Collection. In-Store from March 24." (NO QR code — deliberate)
No QR = no direct attribution. That is the trade-off.
How to measure the result
- Count walk-ins the week before and during the 7 days.
- Ask first-time buyers "how did you find us?" at the till.
- Count only sales where the screen was named, and set their margin against the budget.
What matters
- Premium brands need premium creative.
- No QR is a valid strategy for quiet brands.
- 4 screens × 7 days vs 1 screen × 28 days: for launch moments the burst usually fits better.
- Thursday-Wednesday instead of Mon-Sun puts the tourist-heavy weekend inside the run.
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This use case is an example scenario. It describes no real customer and contains no measured results.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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