Product updates, honest observations, no clickbait.
From €2 minimum order · minimum 1 day. No agency, no sales call, no annual contract.
Industry InsightsOne outdoor screen on the Danube Canal, a few steps from Schwedenplatz, right at the Twin City Liner and DDSG landing. 1st district, 80 inches, 24/7. From €2, one day is enough, live in 5 minutes.
Christian Starzengruber
Industry InsightsVienna's 1st district combines tourism, B2B decision-makers and spending power in one square mile. Premium audience, premium pricing — here is the honest guide.
Christian Starzengruber
Industry Insightsadyoutiser has one screen on Mariahilfer Strasse: number 125, 1060 Vienna. Indoor, 75 inches, daily 06:00 to 22:00. From €2, one day is enough, live within 24 hours.
Christian Starzengruber
Industry Insights~200,000 students in Vienna, the densest university network in DACH. Where they get coffee, when they watch screens, what brands resonate. With our screens in districts 1, 8 and 9.
Christian Starzengruber
Industry InsightsMillions of overnight stays per year, high willingness to spend. Who visits Vienna, what languages they read, and how to reach them via DOOH in the Inner City, on the Danube Canal and at the Danube piers.
Christian Starzengruber
Industry InsightsWho commutes through Vienna every day, where do they look at screens, and where do you reach them with DOOH? Profile, peak hours and the commuter screen at Franz-Josefs-Bahnhof.
Christian Starzengruber
Industry InsightsLocal residents are the most honest DOOH audience. They live 200 metres from your screen and decide if your shop survives. Profile, spending power, hyperlocal strategy for Vienna SMBs.
Christian Starzengruber
Industry InsightsFirst-order ROAS lies. CLV reveals which DOOH campaigns are actually profitable. Here is the correct formula and the 4 most common mistakes.
Christian Starzengruber
Industry InsightsNobody clicks a screen at a train station. So how do you measure DOOH engagement? Four honest proxy metrics — QR scans, brand-search lift, geofence, direct traffic — with realistic benchmarks.
Christian Starzengruber
Industry InsightsDonauinselfest is Europe's largest open-air free festival with ~2.5 million visitors over three days. Here's how brands reach the festival audience without stage sponsorships — using DOOH on the actual routes everyone walks.
Christian Starzengruber
Industry InsightsVienna's ball season is more than tradition — it's a sales phenomenon. From mid-January to Shrove Tuesday, fashion, beauty, hairdresser and ticket purchases revolve around 450+ balls. Here's how brands use DOOH to capture this seasonal demand.
Christian Starzengruber
Industry InsightsVienna passed 18M overnight stays for the first time in 2024. In peak summer, tourists flow along the Danube Canal, the Danube boat piers and the inner city. Hotels, restaurants, tour providers and fashion brands don't need billboard contracts — they need flexible DOOH campaigns.
Christian Starzengruber
Industry InsightsVienna pulls visitors from across Europe in December for its Christmas markets. Here's how brands actually use DOOH in the Inner City, on the Danube Canal near Schwedenplatz and on Mariahilfer Strasse — without an agency, without minimum budgets.
Christian Starzengruber
Industry InsightsDOOH ROI is not as clean as Google Ads ROI. Three realistic models to calculate campaign effect — and which one fits you.
Christian Starzengruber
Industry InsightsDOOH without tracking is gut feeling. How to make campaign effect visible with UTMs, QR codes, and vanity URLs — GDPR-compliant.
Christian Starzengruber
Industry InsightsCPM is the most-used and most-misunderstood advertising metric. Why a low CPM is not automatically better and what you should actually measure.
Christian Starzengruber
Industry InsightsCPM alone tells you little about your DOOH campaign effect. Seven KPIs that actually matter and how to read them from the Adyoutiser dashboard.
Christian Starzengruber
Industry InsightsGoogle Search, Display, YouTube – or a digital screen? We show why DOOH does not replace Google but amplifies it.
Christian Starzengruber
Industry InsightsNewspaper, magazine or digital screen? We compare reach, audience and measurability – including when print is still the right choice.
Christian Starzengruber
Industry InsightsStatic billboard or digital screen? We compare reach, cost, flexibility and measurability – honestly, no agency spin.
Christian Starzengruber
Industry InsightsRadio spot or digital screen? We compare reach, frequency and impact – including when radio is still the better channel for SMBs.
Christian Starzengruber
Industry InsightsMeta Ads, TikTok, Instagram – or a digital screen in a cafe? We compare cost, brand impact and targeting reality in 2026.
Christian Starzengruber
Industry InsightsCityLights at bus stops or digital indoor screens? We compare outdoor CityLight and indoor DOOH – including when CityLight is the better choice.
Christian Starzengruber
Industry Insights70 km between Vienna and Bratislava, but a media-strategy world apart. Run both markets on one DOOH platform — no double agencies, no separate booking tools.
Christian Starzengruber
