DOOH am Wiener Christkindlmarkt: Touristen-Spike Dezember nutzen

30-second takeaway: Vienna's Christmas markets are Austria's biggest December tourist magnet. DOOH screens at Schwedenplatz, Stephansplatz and Mariahilfer Strasse hit the right mix of locals and tourists — from €2/day per screen, live in 5 minutes, with ±1pp share-of-voice guarantee.

Why December in Vienna is unique

Vienna welcomes about 3 million extra visitors during Advent. The Christmas markets at Rathausplatz, Schönbrunn, Maria-Theresien-Platz and Spittelberg are not just tourist hotspots — locals walk through them for weeks. The inner city is traffic-calmed, people walk slower, look up more, scroll less. That's the moment a screen actually gets seen.

For brands: if you want to be visible in Vienna in December, you can't skip Out-of-Home. But classic billboards lock you into 4-week slots with no creative swaps. DOOH solves exactly that.

Audience profile: Who's in Vienna in December?

**International tourists ** from Germany, Italy, USA, UK, Poland, Czech Republic
**Vienna locals ** — families, after-work punch crowds, Christmas shoppers
**Day-trippers from Lower Austria, Burgenland, Styria **
**Business travelers extending the weekend **

All of these groups pass the same hotspots: Schwedenplatz, Stephansplatz, Mariahilfer Strasse, Donaukanal.

Which screens work best in December?

The winning trio for Christmas market campaigns: Schwedenplatz + Stephansplatz + Mariahilfer Strasse.

Budget example

Real numbers, fashion brand, 2 weeks (Dec 1-14), 3 screens, 20% share-of-voice:

Schwedenplatz: 14 days × €19 × 0.2 = ~€53
Mariahilfer Strasse: 14 days × €15 × 0.2 = ~€42
Stephansplatz: 14 days × €19 × 0.2 = ~€53

Total: ~€148 net. Plus 5% Austrian advertising tax = ~€155 gross.

A single classic citylight: significantly more expensive than our DOOH floor — check provider rates directlyng.

Checklist

Vertical creative 9:16, max 10 seconds
Clear CTA: QR code, address, offer
2-3 creative variants (EN for tourists, DE for locals)
Time window 10:00-21:00
SOV 15-25%
Run length 7-14 days

Timing recommendation

Soft launch Nov 20
Peak Dec 1-15
Last mile Dec 16-23

Last-minute gift sellers should be live by Dec 15. Brand awareness players start Nov 25.

Reach details: /werbung-wien. Live calculator: /dooh-rechner.

Get started

December is the most expensive OOH month — and the most effective. With DOOH you only pay the days you actually want, swap creatives anytime, and see real-time performance. Campaign live in 5 minutes: /book-advertising.

Schwedenplatz	Tourism + Nightlife + Locals	from €9
Stephansplatz zone	Premium tourism	from €11
Mariahilfer Strasse	Shopping, locals, families	from €10
Karmeliterviertel	Locals, hotels, Donaukanal	from €9

DOOH at Vienna's Christmas Markets: How to Use the December Tourist Spike

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