Location-anchored offers ("5 min from Stephansplatz - strudel + coffee 9.90 EUR"). Experiences over products. QR codes - tourists already have phones in hand. Our engine plays 12 spots per hour, 10 seconds each, fair share-of-voice to ±1 percentage point. Tourist slots often book 2-3 weeks ahead.

Touristen in Wien als DOOH-Zielgruppe

30-second takeaway: Vienna sees multiple million overnight stays per year. Tourists spend 250-500 EUR per day, read DE/EN/IT/ES, and roam the inner city 11:00-19:00. Adyoutiser runs screens at Stephansplatz, Schwedenplatz and Donau Pier - the three real tourist hotspots. From 2 EUR per day.

Tourist DOOH is the most polarising audience. High spend, short window, language barrier. Done right, it's gold. Done wrong, it's burnt budget.

Audience profile

Volume: ~multiple million overnight stays, ~7M arrivals per year. ~75 percent international.
Top origin: Germany (top source country), USA (top source country), Italy, UK, Spain, Switzerland, France.
Age: bimodal - 25-34 + 50+.

Language

English is the lingua franca - ~70 percent comprehension.
German covers DACH (~25 percent of internationals plus domestic).
Visual beats text. Picture + price tag is the gold standard.

Recommendation: 70 percent visual, 30 percent text, text in English or bilingual DE/EN.

Daily rhythm

Where we reach tourists

Stephansplatz (1010): core inner-city, highest international reach.
Schwedenplatz (1010): Danube canal tourist-resident mix, nightlife.
Donau Pier (1020/1220): river-cruise tourists, premium 50+ audience.

Full location data at /werbung-wien.

What works

Location-anchored offers ("5 min from Stephansplatz - strudel + coffee 9.90 EUR").
Experiences over products.
QR codes - tourists already have phones in hand.

Our engine plays 12 spots per hour, 10 seconds each, fair share-of-voice to ±1 percentage point. Tourist slots often book 2-3 weeks ahead.

Get started

Ready to reach Vienna's tourists? Book at /book-advertising. Stephansplatz and Schwedenplatz often run >80 percent capacity May-September.

09:00-11:00	Medium	Low	Low
11:00-14:00	High	High	Medium
14:00-17:00	High	Medium	High
17:00-19:00	High	High	Medium
19:00-22:00	Medium	High	Low

Tourists in Vienna as a DOOH Audience: Reach, Language, Spending Power

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