Millions of overnight stays per year, high willingness to spend. Who visits Vienna, what languages they read, and how to reach them via DOOH in the Inner City, on the Danube Canal and at the Danube piers.
30-second takeaway: Vienna sees multiple million overnight stays per year. Tourists spend above average, read DE/EN/IT/ES, and roam the inner city 11:00-19:00. adyoutiser runs screens in the Inner City (Plankengasse 1), on the Danube Canal near Schwedenplatz (Franz-Josefs-Kai) and at the Danube piers on Handelskai. From €2. One day is enough.
Tourist DOOH is the most polarising audience. High spend, short window, language barrier. Done right, it's gold. Done wrong, it's burnt budget.
Audience profile
- Volume: millions of overnight stays per year, mostly international.
- Top origin: Germany (top source country), USA (top source country), Italy, UK, Spain, Switzerland, France.
- Length of stay: a few nights. You have roughly a 48-hour reaction window per tourist.
- Daily spend: noticeably above average (we do not publish exact internal numbers).
- Spending power: above average. Premium brands work.
Language
- English is the lingua franca.
- German covers DACH visitors plus domestic tourists.
- Visual beats text. Picture + price tag is the gold standard.
Recommendation: 70 percent visual, 30 percent text, text in English or bilingual DE/EN.
Daily rhythm
| Window | Inner City (1010) | Danube Canal (Franz-Josefs-Kai) | Danube piers (Handelskai) |
|---|---|---|---|
| 09:00-11:00 | Medium | Low | Low |
| 11:00-14:00 | High | High | Medium |
| 14:00-17:00 | High | Medium | High |
| 17:00-19:00 | High | High | Medium |
| 19:00-22:00 | Medium | High | Low |
An estimate of the typical day, not a measurement.
Where we reach tourists
- Franz-Josefs-Kai / Wolfgang-Schmitz-Promenade (1010, outdoor): Danube Canal near Schwedenplatz, tourist-resident mix, nightlife.
- Handelskai Pier 01–09 and Pier 12 (1020, outdoor): the Danube landing stages, river-cruise and day-boat audience.
- Plankengasse 1 (1010, indoor): Inner City, a few minutes' walk from Stephansplatz.
We have no screen on Stephansplatz itself.
Full location data at /werbung-wien.
What works
- Location-anchored offers ("5 min from Stephansplatz - strudel + coffee 9.90 EUR").
- Experiences over products.
- QR codes - tourists already have phones in hand.
You buy a share of airtime (ad share). How often your spot runs depends on share and spot length: a longer spot runs less often.
Get started
Ready to reach Vienna's tourists? Book at /book-advertising. Prices per screen and day: /screens.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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