~200,000 students in Vienna, the densest university network in DACH. Where they get coffee, when they watch screens, what brands resonate. With our screens in districts 1, 8 and 9.
30-second takeaway: Vienna has a six-digit number of students across 9 universities and ~20 universities of applied sciences. Many universities sit in districts 1, 4, 8 and 9 - our screens are in 1, 8 and 9 (Plankengasse, Josefstädter Straße 99, Franz-Josefs-Bahnhof). They roam 11:00-15:00 and 18:00-22:00 and read DE/EN mixed. From €2. One day is enough.
Students are Vienna's most underrated DOOH audience. Low individual spend, but extreme cohort coherence and word-of-mouth multiplication. A spot that lands in a student circle spreads fast.
Audience profile
- Volume: a six-digit number of students. Top unis: Universitaet Wien (one of the larger institutions), TU Wien (one of the larger institutions), WU (one of the larger institutions).
- International students: a clearly visible share; English is part of daily life.
- Tech-affinity: app-first, social native, mobile-only.
The key trait: strong cluster behavior. A cafe that captures one lecture cohort wins many regulars at once.
Daily rhythm
Student attention is trimodal.
| Window | Attention | Recommendation |
|---|---|---|
| 08:00-10:00 | Low | Early lectures, students sleep in. |
| 10:00-12:00 | High | First peak. Coffee between lectures. |
| 12:00-14:00 | High | Lunch slot. |
| 14:00-16:00 | Medium | Library shuffle. |
| 16:00-18:00 | High | Second peak. Pre-evening coffee. |
| 18:00-20:00 | Medium | Evening lectures + commute. |
| 20:00-23:00 | High | Third peak. Bars, student haunts. |
11:00-13:00 and 21:00-23:00 are the strongest slots.
Where we reach students
Of our 16 Vienna screens, two sit in the university area and one in the inner city:
- Franz-Josefs-Bahnhof, Julius-Tandler-Platz 10 (1090, indoor): Alsergrund is the university district — University of Vienna campus at the old AKH, MedUni, plus commuters from the north.
- Josefstädter Straße 99 (1080, indoor): Josefstadt, next to the university district.
- Plankengasse 1 (1010, indoor): inner city.
We have no screen in the 4th district (TU Wien, Karlsplatz). All locations with photos at /screens, overview at /werbung-wien.
What works
- Price-anchored promos ("Lunch 5.90 EUR" beats any brand message).
- App-based offers with first-order free.
- Mainstream pop-culture aesthetic, not corporate imagery.
- Bilingual EN+DE.
- Event ads - concerts, pub quizzes, pre-drinks bars.
You book a share of airtime per screen and day, optionally only for certain hours. Plan 1-2 weeks before semester start.
Get started
Ready to reach Vienna's students? Book at /book-advertising. Combine day slots (lunch promo) with night slots (bar promo).
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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