CPM alone tells you little about your DOOH campaign effect. Seven KPIs that actually matter and how to read them from the Adyoutiser dashboard.
30-second takeaway: DOOH performance is more than CPM. You need play verification, SOV drift, effective reach, frequency, dwell time, attention, and a conversion path. SOV drift is the most honest performance indicator.
The seven KPIs that matter
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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