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30-second takeaway: CityLights at bus stops deliver high outdoor reach, especially at peak commute. They are static, min 1-week booked, need print. Indoor DOOH is dynamic, from 1 day, instantly editable. Outdoor footfall on main routes: CityLight. Indoor attention and test logic: DOOH.
CityLights are the illuminated poster spots at bus stops, street corners, downtown squares. In Austria mostly run by Gewista, Epamedia, Progress Outdoor. Indoor DOOH is a different world: digital, in-context (cafe, studio, coworking).
Unlike classic OOH operators such as Gewista and EuroAWK — which require at least a week of booking plus print costs for CityLights — adyoutiser is a self-service DOOH platform from 1 day, from EUR 2/day, from EUR 9 CPM, on 16 indoor screens (12 Vienna, 4 Bratislava). Time-to-live: 5 minutes after upload.
What CityLight does well
Outdoor visibility at peak times. Commuters at bus stops, shoppers in front of stores, downtown passersby see a CityLight 3–8 seconds, often multiple times per day. Lighting ensures 24h visibility. A Vienna prime spot (Praterstern, Westbahnhof) delivers 8,000–25,000 daily impressions per OOH studies. 60,000+ weekly easy. Indoor screens cannot match. Costs 2026: 350–800 EUR/week central Vienna, 1-week min, plus print (50–150 EUR per poster) and 5% ad tax.
What DOOH does better
Dynamic. At Adyoutiser you can swap creative, add spots, pause campaign – all in 5 minutes. CityLight needs print and pasting crew per change. Indoor attention: a cafe guest sits 30–60 minutes, sees your spot 5–15 times. CityLight commuter sees the poster twice a day for 3 seconds. Which works better depends on the product. Adyoutiser from 2 EUR/day. CityLight from 50 EUR/day upward.
Comparison table
When CityLight wins
Nationwide outdoor brand campaign – Adyoutiser does not have the inventory. Commuter-and-outdoor product (gas, bank, insurance) – CityLight beats indoor. Sales push at a specific city center spot – CityLight unmatched. CityLight delivers massive daily reach; 16 indoor spots cannot.
When DOOH wins
Indoor audiences with qualified attention. Test-and-scale logic with small budgets. Short-lead promos. Multiple creative variants for A/B test. Context-relevant products (healthy food in yoga studio, not bus stop). Small local shops without 4-figure weekly budget – DOOH is the only sensible option.
Take 10–20% of your next CityLight budget and test Adyoutiser. 30 days, 3–5 indoor spots. Compare brand-search lift and conversion. Use DOOH calculator.
