DOOH ROI is not as clean as Google Ads ROI. Three realistic models to calculate campaign effect — and which one fits you.

Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
LinkedInRelated Articles

Advertising at Schwedenplatz Vienna: What advertisers need to know in 2026
Schwedenplatz is one of Vienna's busiest hubs — tourists, commuters and nightlife in one address. Here is the honest DOOH guide.

DOOH at Donaukanal: Advertising in Vienna's most urban district
The Donaukanal is Vienna's most urban district — street art, sundowners, sports, pop-up bars. DOOH works differently here than in the city center.

Customer Lifetime Value (CLV) for DOOH Campaigns
First-order ROAS lies. CLV reveals which DOOH campaigns are actually profitable. Here is the correct formula and why 90% of SMBs apply it wrong.
Ready to launch your first DOOH campaign?
Book a screen in Vienna or Bratislava in under 5 minutes. No minimum budget, no agency, no nonsense.
Book advertisingGet new posts in your inbox.
Monthly max. No spam.
Comments
