If your online shop has a warehouse in Vienna or Bratislava, DOOH is the direct funnel boost for click & collect. Same-day pickup shrinks the buying cycle by 70%, DOOH puts that option in front of locals from €2/day per screen.
TL;DR
E-commerce brands with local warehouses consistently underestimate DOOH. Click & collect is 2025's fastest retail conversion path (CB Insights, McKinsey 2024). DOOH triggers the "can I pick this up tonight?" reflex. Recommendation: 2-3 screens near warehouse, 60% SOV, always-on. Realistic budget: €450-900/month. Spot core: "Order now, ready in 2 hours".
Why click & collect inverts the DOOH match
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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