Pop-up stores live or die in the first 7 days. DOOH gives you the awareness burst you need - 14 days before, 14 days during, from €2/day per screen. How to match Vienna pop-up locations to nearby screens.
TL;DR
Pop-up stores need fast brand recall. DOOH delivers when you book screens within 500-1500m of the pop-up. Recommended burst: 14 days pre-launch + 14-21 days live. Realistic budget for central Vienna: €280-700. 5-minute upload-to-live means you can swap spots based on weather or soft-launch learnings.
Why DOOH is the pop-up channel
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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