Fashion drops live on 72 hours of hype. DOOH delivers the physical-world punch on Mariahilfer Straße and Karmeliterviertel where your young fashion audience already walks. From €2/day, ±1pp SOV fairness, no auction bidding.
TL;DR
Fashion brands have two critical moments: drop day and the first day where sales miss the curve. DOOH addresses both. 72-hour burst on premium Vienna screens from €2/day per screen, from €9 CPM. 5-minute upload-to-live means you can swap creatives hourly based on sell-through. Realistic budget for a drop week: €600-1400 across 5-7 screens.
Why drops are a DOOH play
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
LinkedInRelated Articles
DOOH for Tourism Apps & City Marketing: Awareness in Vienna & Bratislava
Tourism apps and city marketing run on physical-location awareness. DOOH in Vienna (12 screens) and Bratislava (4 screens) puts your app or city brand exactly where tourists are. From €2/day.
DOOH for Pop-up Stores in Vienna: 14-30 Day Awareness Burst
Pop-up stores live or die in the first 7 days. DOOH gives you the awareness burst you need - 14 days before, 14 days during, from €2/day per screen. How to match Vienna pop-up locations to nearby screens.
DOOH for Black Friday & Cyber Monday: Spike Strategies for E-Commerce
BFCM is four days of attention warfare. Meta and Google CPMs spike to 3-5x normal. DOOH stays predictable - from €2/day per screen. Here is the spike playbook for E-commerce brands targeting Vienna without burning auction budget.
Ready to launch your first DOOH campaign?
Book a screen in Vienna or Bratislava in under 5 minutes. No minimum budget, no agency, no nonsense.
Book advertisingGet new posts in your inbox.
Monthly max. No spam.
Comments