Fashion drops live on 72 hours of hype. DOOH delivers the physical-world punch on Mariahilfer Straße and Karmeliterviertel where your young fashion audience already walks. From €2/day, ±1pp SOV fairness, no auction bidding.
TL;DR
Fashion brands have two critical moments: drop day and the first day where sales miss the curve. DOOH addresses both. 72-hour burst on premium Vienna screens from €2/day per screen, from €9 CPM. 5-minute upload-to-live means you can swap creatives hourly based on sell-through. Realistic budget for a drop week: €600-1400 across 5-7 screens.
Why drops are a DOOH play
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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