BFCM is four days of attention warfare. Meta and Google CPMs spike to 3-5x normal. DOOH stays predictable - from €2/day per screen. Here is the spike playbook for E-commerce brands targeting Vienna without burning auction budget.
TL;DR
BFCM week destroys performance CPMs. DOOH is the counter-move: 16 screens across Vienna and Bratislava, flat day-rate from €2, no bidding. Book a Mon-Mon window around Black Friday at 75% SOV, run the same creative loop as your Meta ads. 5-minute upload-to-live means you can swap variants daily based on online sales velocity. Realistic budget for a BFCM week on 6 screens: €420-840.
Why BFCM is a DOOH play
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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