Question 1

Where AI works in DOOH today

Accepted Answer

Content moderation. Roughly 94% of ads at adyoutiser auto-approve via a vision/NLP classifier. Edge cases go to a human. Median upload-to-live: 5 minutes. Pacing optimization. Booked campaigns drift naturally — a screen goes offline, a maintenance window happens. Our hourly Lambda pacing adjuster keeps SOV within ±1pp of the booked share over the full flight. Creative generation for SMBs. A local cafe should not pay €800 in design before a 14-day campaign starts. Modern generative tools deliver good-enough creatives for local DOOH.

Question 2

Where AI is still marketing

Accepted Answer

Computer-vision audience recognition. EU GDPR makes this a legal minefield in 2026. Most claims are theoretical or run on test screens that no auditor has seen. Predictive outdoor targeting. With small networks (under millions of plays/month), predictive models perform worse than simple time-of-day heuristics. The training data is not there. Full programmatic creative optimization. DOOH is one-to-many without a click signal. The feedback loop that makes online programmatic CRO work does not exist here.

Question 3

What we see at adyoutiser

Accepted Answer

Three AI components run in production: auto-moderation (94% approval, 5min median), the hourly pacing adjuster (±1pp SOV accuracy), and optional creative tooling for customers without a design team. We deliberately do not run camera-based audience recognition or predictive targeting at our network size. Reference definitions live in the DOOH glossary. Booking entry: book advertising.

Question 4

How to vet AI claims from DOOH vendors

Accepted Answer

Ask three questions: Which exact algorithm with which inputs and outputs? How is accuracy measured and can you see logs? What happens when the model is wrong? If a vendor cannot answer with specifics, the AI label is marketing, not engineering.

AI-Driven DOOH 2026: What Actually Works?

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The "AI in DOOH" problem

Where AI works in DOOH today

Where AI is still marketing

What we see at adyoutiser

How to vet AI claims from DOOH vendors

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