Audio-DOOH: Warum es bei adyoutiser nicht im Plan ist

30-second takeaway: Audio-DOOH (sound-enabled outdoor or indoor advertising) has three hard problems in DACH 2026: noise-emission regulation, low cultural acceptance, and weak measurability. We deliberately do not offer it and explain the reasons honestly rather than parking it in a fake roadmap.

What audio-DOOH is

Classic DOOH is visual — motion or still imagery without sound. Audio-DOOH adds an audible track: a voiceover on an indoor cafe screen, a jingle at a station screen, or a Bluetooth beacon pushing audio to passing phones.

In theory two senses get engaged. In practice DACH has three problems.

Problem 1: Noise regulation

Austria has a Lärmemissionsverordnung; Germany applies BImSchV with state-level rules; Switzerland is stricter. Outdoor audio advertising in a Vienna shopping street is rarely permissible without case-by-case approval.

Problem 2: Cultural acceptance is low

Studies in 2024–2025 show 60%+ of DACH respondents view public-space audio advertising negatively, even when accepting visual advertising at the same location. The brand often loses image, not gains it.

Problem 3: Measurement is weak

Did the person actually hear the audio? Outdoor noise, background music, blocked beacons — the audio component is hard to isolate. Brands paying extra for audio attention often cannot verify it landed.

What we see at adyoutiser

Sixteen screens, all visual, no audio. Three reasons: legal certainty for our customers, brand protection (no risk of being perceived as intrusive), measurability (we deliver plays, impressions, ±1pp SOV — no hand-waving on audio impact).

See the DOOH glossary for measurement specifics and screens overview for what we offer.

Where audio-DOOH CAN work

Closed locations with owner consent (gyms, gas stations, salons), event areas with clear temporary character (festivals), acoustically isolated waiting areas (doctor, lounge). For public or semi-public DOOH we advise against it in DACH 2026.

What brands should do instead

Stronger visual hooks (motion, contrast, 3-second message), time-of-day targeting, hyperlocal targeting. More at book advertising.

Jetzt loslegen

Run an honest, legally clean DOOH campaign without audio risk. Start at book advertising. Screen list: screens. FAQ: faq.

Audio-DOOH: Why It Is Not on the adyoutiser Roadmap

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