DOOH is no longer a pure awareness channel. With QR, geofencing, and retargeting it reaches deep into the funnel. Where it really sits - and where not.
TL;DR: DOOH is primarily upper-funnel (awareness, consideration), but QR codes, geofencing retargeting, and local calls-to-action push it into mid-funnel. Pure performance conversion stays with search and retargeting. Treating DOOH as an isolated branding channel wastes 50 percent of its potential.
1. Awareness: This is where DOOH is strongest
DOOH is a reach and frequency channel. You hit people in motion - no skip button, no adblocker. In urban locations, 16 networked screens build measurable brand recognition within weeks, especially in your micro-market (district, neighborhood).
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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