Brand recall sounds like market research. Here is what SMBs can realistically see in weeks - and which numbers are pure marketing fairy tales.
TL;DR: Brand recall is measurable, but not in the first 7 days. Realistic: unaided recall in a tight micro-market rises after 4-8 weeks of DOOH pressure into the single-digit percent range. Not 50 percent. Anyone promising 50 percent is selling fairy tales.
1. What brand recall actually measures
Brand recall = ability to remember a brand, with or without prompting.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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