Solo, DOOH performs averagely. Mixed with Meta, Google, and newsletter, it becomes a measurable amplifier. Concrete setups for SMBs.
TL;DR: DOOH alone delivers 60 percent of possible effect. DOOH plus social plus search achieves over 130 percent (cross-channel lift). The trick: same visual, same timeframe, same geo. Six setups we see live.
1. Why multi-channel matters
People remember messages they see on two channels. A poster alone is fleeting. Poster plus Instagram reel plus Google search creates pattern recognition. Not magic - repetition.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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