How much budget do you need for a DOOH campaign to actually move the needle? An honest answer based on real Adyoutiser data.
30-second takeaway: Minimum DOOH budget for real effect starts around €100 for a test. Solid awareness in Vienna or Bratislava needs €500–€1,500 over 2–3 weeks. Bigger brand campaigns with measurable lift start at €3,000.
Five budget tiers
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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