How much budget do you need for a DOOH campaign to actually move the needle? An honest answer based on real Adyoutiser data.
30-second takeaway: Minimum DOOH budget for real effect starts around €100 for a test. Solid awareness in Vienna or Bratislava needs €500–€1,500 over 2–3 weeks. Bigger brand campaigns with measurable lift start at €3,000.
Five budget tiers
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
Related Articles
DOOH at Donaukanal: Advertising in Vienna's most urban district
The Donaukanal is Vienna's most urban district — street art, sundowners, sports, pop-up bars. DOOH works differently here than in the city center.
Advertising at Schwedenplatz Vienna: What advertisers need to know in 2026
Schwedenplatz is one of Vienna's busiest hubs — tourists, commuters and nightlife in one address. Here is the honest DOOH guide.
SOV (Share of Voice) in DOOH: Understanding the percentages
Share of Voice is the most honest metric in DOOH. We explain what 25% SOV really means, why classic vendors can't guarantee it, and how Adyoutiser delivers ±1pp accuracy.
Ready to launch your first DOOH campaign?
Book a screen in Vienna or Bratislava in under 5 minutes. No minimum budget, no agency, no nonsense.
Book advertisingGet new posts in your inbox.
Monthly max. No spam.
Comments