When a DOOH screen goes offline, you stop paying for it. Adyoutiser's heartbeat detects outages, halts billing, redistributes SOV — fully transparent.
What Happens to My DOOH Ad When a Screen Goes Offline?
Short answer: You only pay for actually played impressions. If a screen goes offline, our heartbeat detects the outage within 60 seconds, sets device_enabled=false, stops impression billing, and redistributes your SOV to other booked screens — if you have multiple.
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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