In short: The cheapest advertising for a small business starts at adyoutiser from €2 as a minimum booking — no agency, no contract, and a 1-day minimum. Upload a poster or video, pick a digital screen in Vienna or Bratislava, pay with Stripe, and your campaign runs in 5 minutes. In Slovakia there is no separate ad tax.
Cheap advertising for a small business means paying only for what you need
A small business does not need a nationwide campaign. A café near the Donaukanal needs to be seen by the people walking past on Franz-Josefs-Kai right now. Advertising on a digital screen (DOOH, digital out-of-home) does exactly that: your poster runs on the screen at the entrance or on the waterfront, and the people nearby see it.
At adyoutiser the minimum booking is €2 and the shortest campaign runs 1 day. You do not reserve a week or a month in advance. You run for one day, look at the number of plays, then decide whether to continue. Work out the exact price in the DOOH calculator.
No agency: the difference is your budget and your time
Classic out-of-home advertising runs through an agency and a media house. Agency minimum budgets often sit in the four-figure range, on top of which come proposal prep and waiting for an open slot. For a small venue with a budget of a few dozen euros, that does not add up.
A self-serve marketplace like adyoutiser cuts out that middle layer. No sales rep, no PDF deck pretending to be a media plan. You pick the screen yourself, upload the creative yourself, and pay by card. How to run advertising without an agency is covered in a separate guide.
What advertising on screens in Vienna and Bratislava costs
The price depends on how much airtime (share of voice, SOV) you take and how long the campaign runs. The CPM floor (price per thousand plays) is €9. The standard ad share is 75 %, and the engine keeps fairness within a ±1 percentage-point window, so no one buys a whole screen at everyone else's expense.
A concrete example is on the Vienna advertising cost page. To see which screens are available right now and their daily contacts, check the screen overview. Vienna has roughly 14 to 16 screens; the flagship at Marina Wien on Handelskai reaches about 12,000 daily viewers. Bratislava runs 4 screens in Staré Mesto on Rázusovo nábrežie, about 6,600 combined daily contacts.
Ad tax: automatic in Austria, none in Slovakia
In Austria, advertising carries a 5 % ad tax (Werbeabgabe). At adyoutiser you do not calculate it yourself — the system includes and remits it automatically on Austrian screens, so the price at checkout is the final price. In Slovakia there is no separate ad tax, so a Bratislava campaign is the campaign price plus VAT under Slovak rules and nothing extra. More on the Austrian side is on DOOH ad tax Austria.
Everything runs through Stripe and the currency is euro. The invoice arrives automatically, so you book the expense cleanly.
How to start your first campaign in minutes
The whole flow from upload to live targets 5 minutes. The steps are simple: upload an image or video, pick a city and a screen, set the days, and pay. An AI checks the creative and auto-approves around 94 % of uploads. If a human needs to look, you get a reply within 1 hour during business hours.
Prepare the creative. A static poster or a short video in the screen's aspect ratio.
Pick a screen. For example Marina Wien on Handelskai, or Rázusovo nábrežie in Bratislava.
Set days and budget. Start with a single day.
Pay with Stripe. The campaign enters the queue and runs.
Start the campaign directly via campaign booking. If you want to understand the terms like SOV and CPM first, open the DOOH glossary.
Worked example: a café with a €30 budget
This is an illustrative worked example, not a real customer story. Picture a café in the city center that wants to push its new weekend breakfast menu. It sets €30, runs a three-day campaign on a screen near the Donaukanal, and uploads one static poster with a photo and a price.
The contrast with the old system: the same owner would otherwise hand out flyers at the door or wait a week for an agency quote. Here, they check the result by the number of plays after the first day and decide from there. Read more about local advertising on the Vienna advertising page, or for Slovakia on Bratislava advertising.
Who this fits and who it does not
Advertising on screens in Vienna or Bratislava fits local venues: a café, restaurant, hair salon, gym, small shop, or event. It works when you want to reach people who physically move near the screen.
It does not fit if you sell purely online to an entire country with no location tie — then web performance advertising makes more sense. Be honest with yourself: adyoutiser runs in Vienna and Bratislava only, the network has roughly 20 screens, and the platform launched in April 2026. If you need nationwide reach, we are not that yet.
FAQ
What does advertising for a small business on a screen actually cost?
The minimum booking is €2 and the shortest campaign runs 1 day. The real price depends on length and airtime share; the CPM floor is €9. The DOOH calculator gives you an exact estimate.
Do I need an agency or a lock-in contract?
No. adyoutiser is self-serve, so you set everything up yourself, with no agency and no lock-in contract. You book for one day, or for as many days as you want.
How fast does the ad go live?
The flow from upload to live targets 5 minutes. An AI auto-approves around 94 % of creatives; if a human is needed, the reply comes within 1 hour during business hours.
What format do I upload the poster or video in?
You upload a static image or a short video in the aspect ratio of the chosen screen. After the upload, automatic content moderation runs. Format details are shown at campaign booking.
Do I pay an ad tax?
In Austria, adyoutiser includes and remits the 5 % ad tax automatically on Austrian screens, so the checkout price is final. In Slovakia there is no separate ad tax — you pay the campaign price plus VAT under Slovak rules.
Where exactly does my ad run?
Vienna has roughly 14 to 16 screens; the flagship at Marina Wien on Handelskai reaches about 12,000 daily viewers. Bratislava runs 4 screens on Rázusovo nábrežie. Check live availability in the screen overview.
Can I get my money back if I cancel the campaign?
Yes. Until the campaign starts you get a full refund. After the start we refund pro-rata up to 24 hours before the end. Payments and refunds run through Stripe.
Can I earn money if I have my own screen in my venue?
