Cheapest Advertising for a Small Business (2026): from €2, No Agency

In short: The cheapest advertising for a small business starts at adyoutiser from €2 as a minimum booking — no agency, no contract, and a 1-day minimum. Upload a poster or video, pick a digital screen in Vienna or Bratislava, pay with Stripe, and your campaign runs in 5 minutes. In Slovakia there is no separate ad tax.

Cheap advertising for a small business means paying only for what you need

A small business does not need a nationwide campaign. A café near the Donaukanal needs to be seen by the people walking past on Franz-Josefs-Kai right now. Advertising on a digital screen (DOOH, digital out-of-home) does exactly that: your poster runs on the screen at the entrance or on the waterfront, and the people nearby see it.

At adyoutiser the minimum booking is €2 and the shortest campaign runs 1 day. You do not reserve a week or a month in advance. You run for one day, look at the number of plays, then decide whether to continue. Work out the exact price in the DOOH calculator.

No agency: the difference is your budget and your time

Classic out-of-home advertising runs through an agency and a media house. Agency minimum budgets often sit in the four-figure range, on top of which come proposal prep and waiting for an open slot. For a small venue with a budget of a few dozen euros, that does not add up.

A self-serve marketplace like adyoutiser cuts out that middle layer. No sales rep, no PDF deck pretending to be a media plan. You pick the screen yourself, upload the creative yourself, and pay by card. How to run advertising without an agency is covered in a separate guide.

What advertising on screens in Vienna and Bratislava costs

The price depends on how much airtime (share of voice, SOV) you take and how long the campaign runs. You see the price per screen and day before you pay. By default, ads get at most 75 % of a screen's airtime.

A concrete example is on the Vienna advertising cost page. To see which screens are available right now and what they cost per day, check the screen overview. Vienna has 16 screens: 10 on the Danube pier at Handelskai (Pier 01–09 and 12), plus Plankengasse and Franz-Josefs-Kai (1st district), Große Mohrengasse (2nd), Mariahilfer Straße (6th), Josefstädter Straße (8th) and Franz-Josefs-Bahnhof (9th). Bratislava has 3 screens at HUMA 6 on Rázusovo nábrežie, on the Danube embankment next to the Old Town.

Ad tax: automatic in Austria, none in Slovakia

In Austria, advertising carries a 5 % ad tax (Werbeabgabe). At adyoutiser you do not calculate it yourself — the system includes and remits it automatically on Austrian screens, so the price at checkout is the final price. In Slovakia there is no separate ad tax, so a Bratislava campaign is the campaign price plus VAT under Slovak rules and nothing extra. More on the Austrian side is on DOOH ad tax Austria.

Everything runs through Stripe and the currency is euro. The invoice arrives automatically, so you book the expense cleanly.

How to start your first campaign in minutes

The whole flow from upload to live targets 5 minutes. The steps are simple: upload an image or video, pick a city and a screen, set the days, and pay. An AI checks every creative; unclear cases get a look from a human. Rejected? You get a clear reason and re-upload for free.

1. Prepare the creative. A static poster or a short video in the screen's aspect ratio.
2. Pick a screen. For example one of the pier screens at Handelskai, or Rázusovo nábrežie in Bratislava.
3. Set days and budget. Start with a single day.
4. Pay with Stripe. The campaign enters the queue and runs.

Start the campaign directly via campaign booking. If you want to understand the terms like SOV and CPM first, open the DOOH glossary.

Worked example: a café with a €30 budget

This is an illustrative worked example, not a real customer story. Picture a café in the city center that wants to push its new weekend breakfast menu. It sets €30, runs a three-day campaign on a screen near the Donaukanal, and uploads one static poster with a photo and a price.

The contrast with the old system: the same owner would otherwise hand out flyers at the door or wait a week for an agency quote. Here, they check the result by the number of plays after the first day and decide from there. Read more about local advertising on the Vienna advertising page, or for Slovakia on Bratislava advertising.

Who this fits and who it does not

Advertising on screens in Vienna or Bratislava fits local venues: a café, restaurant, hair salon, gym, small shop, or event. It works when you want to reach people who physically move near the screen.

It does not fit if you sell purely online to an entire country with no location tie — then web performance advertising makes more sense. Be honest with yourself: adyoutiser runs in Vienna, Bratislava and Amstetten only, the network has 20 screens (16 Vienna · 3 Bratislava · 1 Amstetten), and the platform launched in April 2026. If you need nationwide reach, we are not that yet.

FAQ

What does advertising for a small business on a screen actually cost?

The minimum booking is €2 and the shortest campaign runs 1 day. The real price depends on screen, length and airtime share; the price per screen and day is in the screen overview. The DOOH calculator gives you an exact estimate.

Do I need an agency or a lock-in contract?

No. adyoutiser is self-serve, so you set everything up yourself, with no agency and no lock-in contract. You book for one day, or for as many days as you want.

How fast does the ad go live?

The flow from upload to live targets 5 minutes. An AI checks every creative; unclear cases get a look from a human. Rejected? You get a clear reason and re-upload for free.

What format do I upload the poster or video in?

You upload a static image or a short video in the aspect ratio of the chosen screen. After the upload, automatic content moderation runs. Format details are shown at campaign booking.

Do I pay an ad tax?

In Austria, adyoutiser includes and remits the 5 % ad tax automatically on Austrian screens, so the checkout price is final. In Slovakia there is no separate ad tax — you pay the campaign price plus VAT under Slovak rules.

Where exactly does my ad run?

Vienna has 16 screens: 10 on the Danube pier at Handelskai (Pier 01–09 and 12), plus Plankengasse and Franz-Josefs-Kai (1st district), Große Mohrengasse (2nd), Mariahilfer Straße (6th), Josefstädter Straße (8th) and Franz-Josefs-Bahnhof (9th). Bratislava has 3 screens at HUMA 6 on Rázusovo nábrežie, on the Danube embankment next to the Old Town. Check live availability in the screen overview.

Can I cancel a booked campaign?

No, a booked campaign can't be cancelled. That's why the minimum is 1 day: book short instead of locking yourself in. If something doesn't run as booked, write to us — we'll find a solution.

Can I earn money if I have my own screen in my venue?

Yes. If you have a screen, you join as a partner and get a share of the net ad revenue, agreed per screen when we onboard it. Details are on the partner page and in earn money with a screen in your venue.