DOOH for Restaurants & Cafés: Push Lunch Traffic

30-second takeaway: Local hospitality has two states: dead or packed, never anything in between. DOOH screens within 300 metres fix the gap. Upload your daily menu at 9:30 AM, it goes live by 10:00, first guests arrive at 11:30. From 2 euro per day per screen, no contract, no agency.

Why DOOH works for hospitality

Flyers go in the bin. Print posters cost 800 euro per month and you never know if anyone walked in. DOOH is different because three things line up: physical proximity (the screen is 200 metres from your door), time-of-day control (push breakfast at 8 AM, lunch at 11:30, after-work at 5 PM), and real-time updates (swap the menu in the morning, not at the next print run).

A screen with 3,500 daily impressions on Mariahilfer Straße shows your spot 12 times per hour at 10 seconds each. With 25% SOV that is 3 plays per hour, roughly 36 plays from 7 AM to 7 PM — about 1,000 reached people per day per screen.

A café in Vienna's 7th district, lunch from 11:30 to 14:00, average ticket 11 euro, currently 25 lunch guests per day. Goal: 35 per day. Contribution per extra guest: about 5 euro.

Book one screen in Karmeliterviertel, one on Mariahilfer Straße, both at 25% SOV, weekdays 10:00 to 14:00. Cost: about 4 euro per day per screen × 2 screens × 22 working days = 176 euro per month. If only 6 extra guests per day come in, the extra contribution is 6 × 5 × 22 = 660 euro per month — net 484 euro positive.

What to put on the screen

Not your logo. Nobody cares about your logo. What works: one concrete dish with a price, a time window, an address. "Pasta del Giorno · 9.90 € · from 11:30 · 200 m" beats every glossy photo.

Checklist:

Big readable headline (dish or promo)
Visible price
Clear time window
Address or arrow
Portrait orientation, screens are vertical
No QR code (people won't scan), use a street name instead

No designer? Canva template, 1080×1920 px, 10-second MP4. Done.

Monthly budget example: 185 euro for a restaurant

For a restaurant focused on lunch and after-work, 2 screens within walking distance, 4 weeks:

Item

No advertising tax in Slovakia, so 176 euro there. CPM around 11-13 euro depending on location. Use our DOOH calculator to model your own budget — no signup.

Common mistakes

Running the same spot for 4 weeks. Banner blindness is real. Rule of thumb: new spot every 10-14 days. Upload at any time, live in 5 minutes, no freelance fee.

Running weekends when you're closed Sundays. Use the time-targeting in the booking flow — pick weekdays and time windows, done.

And the most important thing: measure what comes back. Ask guests "How did you find us?" for a week and put a tally on a beer mat. Primitive but better than any tracking pixel.

Get started

If you run a café, restaurant or bistro in Vienna or Bratislava and want to push lunch traffic: book one or two screens directly, no minimum term. Stop after 7 days if it does not work. Book here — setup takes under 10 minutes.

Screen 1 (Karmeliterviertel) · 25% SOV · Mon-Fri · 11:00-14:00	88 €
Screen 2 (Schwedenplatz) · 25% SOV · Mon-Fri · 17:00-20:00	88 €
Austrian advertising tax	9 €
Spot creation (DIY in Canva)	0 €
Total	185 €

DOOH for Restaurants & Cafés: Lunch Promo, Daily Menus, Footfall

Related Articles

DOOH for Tourism Apps & City Marketing: Awareness in Vienna & Bratislava

DOOH for Vacation Rentals & Boutique Hotels: Direct Bookings Without Booking.com

DOOH for Hop-on Hop-off Vienna: Last-Minute Ticket Spike

Upload. Map. Live.

Why DOOH works for hospitality

Real example: café with a 9-euro lunch menu

What to put on the screen

Monthly budget example: 185 euro for a restaurant

Common mistakes

Get started