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Local Marketing with DOOH: The Complete Guide for Retailers
CS
Christian Starzengruber
Author at adyoutiser
April 9, 2026Last updated: May 11, 20267 min read203
How retailers use digital out-of-home advertising to increase walk-in traffic, run seasonal campaigns and promote new openings. A practical guide with concrete examples via adyoutiser.
Local Marketing with DOOH: The Complete Guide for Retailers
Retailers face a constant challenge: How do I bring more customers into my shop? Online advertising is overcrowded and expensive, flyers end up in the bin, and traditional poster advertising is rigid and costly. Digital out-of-home advertising -- DOOH -- offers an effective alternative that was previously reserved for large chains.
With , the self-service DOOH platform from Austria, that is changing. Even the small boutique, the flower shop or the sporting goods store can now display content on digital screens in their neighborhood -- from 2 EUR per slot per day, without an agency and without a minimum budget.
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This guide shows step by step how retailers can use DOOH for their local marketing.
Why DOOH is Particularly Effective for Retailers
The strength of DOOH in retail lies in a simple principle: The advertising is where the customers are. A digital screen in a busy pedestrian zone, at a transport hub or in a neighboring restaurant reaches people who are already near the shop.
The key advantages for retailers:
Geographic precision: Screens in the immediate vicinity of the shop
High visibility: Bright screens stand out, even in overstimulated city centers
Flexible content: Offers, promotions and seasonal campaigns adjustable at any time
No scatter loss: Only people in the relevant area see the advertising
Immediate effect: The customer sees the ad and can walk directly into the shop
7 DOOH Strategies for Retailers
1. Increase Walk-In Traffic with Location Advertising
The most obvious application: Book a screen near your shop and draw attention to yourself. On adyoutiser, you can see exactly where each screen is located and select screens in your immediate neighborhood.
Practical example: A shoe shop on Graben in Vienna books a screen at Schwedenplatz through adyoutiser. The ad shows the current collection with the text: "New autumn collection -- just 5 minutes walk, Am Graben 12". The distance indication and address make it easy for the passerby.
2. Seasonal Campaigns and Promotional Weeks
DOOH through adyoutiser is ideal for time-limited promotions. Unlike printed posters, you can adjust content on a day-by-day basis:
Winter clearance sale: 2 weeks before and during the sale
Valentine's Day: Gift ideas advertising in the week before
Back-to-school: School supplies advertising in September
Black Friday: Special offers on the specific day
Christmas business: The entire Advent season
Tip: On adyoutiser, you book slots on a daily basis. You can therefore show a different message on Monday than on Friday, at no additional cost.
3. Promote New Openings and Relaunch
A shop opening is the most important moment for maximum visibility. DOOH is excellent for generating attention in the weeks before and after the opening.
Recommended timeline for a new opening:
Period
Message
Recommended screens
3-4 weeks before
Teaser: "Coming soon: [Name] at [Location]"
2-3 screens in the area
1-2 weeks before
Details: Opening date, offers
3-4 screens, wider radius
Opening week
"Now open! Opening special: ..."
All available screens via adyoutiser
2-4 weeks after
Follow-up: Reviews, satisfaction
1-2 screens as reminder
4. Daily Offers and Happy Hours
One of the biggest advantages of digital advertising over print: Content can be adjusted instantly. Make use of this:
Daily offer: New offer on the screen every morning
Happy hour: Automatically promote evening offers in the afternoon
Last-minute deals: Promote perishable goods shortly before closing time
Weather-based advertising: Umbrellas when it rains, sunglasses when it's sunny (manually adjusted)
5. Promote Events and In-Store Promotions
Are you hosting a workshop, a tasting or a customer event? DOOH through adyoutiser is the perfect complement:
Advance advertising: 1-2 weeks before on screens in the area
On the day itself: Wayfinding function on the nearest screen
Follow-up: Photos and thank-you message as a brand impression
6. Cooperations with Neighboring Shops
A clever approach for retailers: Book screens together with neighboring shops and share the costs. On adyoutiser, you can easily run split campaigns:
A flower shop and a gift store advertise together before Valentine's Day
A hairdresser and a beauty salon promote a joint beauty package
Several shops on a shopping street jointly advertise a street festival
7. Employer Branding and Recruitment
Not to be underestimated: DOOH is also suitable for recruiting staff in retail. A striking screen with "We're hiring!" in the pedestrian zone reaches potential applicants directly in the neighborhood.
Budget Planning for Retailers
How much should a retailer spend on DOOH? On adyoutiser, the calculation is transparent:
Starter Budget: 60-120 EUR/month
1 screen, 1-2 slots
Ideal for continuous baseline presence
Recommended for: small shops that want to be regularly visible
Standard Budget: 200-400 EUR/month
2-3 screens, multiple slots
Combination of baseline presence and promotional campaigns
Recommended for: established retailers with seasonal focus
Campaign Budget: 500+ EUR/month
Multiple screens, intensive coverage
For new openings, major seasonal promotions or location launches
Recommended for: chain stores or retailers in highly competitive locations
For comparison: A single A0 poster in Vienna costs 300-800 EUR for 2 weeks depending on location -- rigid, non-changeable, less eye-catching than a bright screen.
Step-by-Step: First DOOH Campaign on adyoutiser
Here is how you start your first DOOH campaign as a retailer:
Create account on adyoutiser.com -- free and done in 2 minutes
Find screens nearby: Use the map view to identify screens in your catchment area
Create creative: A clear image or short video with your offer. Less is more: one strong image, one clear message, your logo and location
Choose time period and slots: Start with one week to test the impact
Book and go live: After content approval, your advertising runs automatically
Measure impact: Monitor customer frequency, revenue and ask new customers how they became aware of you
FAQ: Common Questions for Retailers
Do I need to have a professional video produced?
No. On adyoutiser, you can also use static images as a creative. A well-taken photo with a clear message is perfectly sufficient for getting started.
How quickly can I launch a campaign?
After you upload your creative and it passes content moderation, your campaign can go live within a short time. But feel free to plan some lead time.
Can I test before investing a larger budget?
Absolutely. Start with a single slot for one week on adyoutiser. That costs from 14 EUR. This way you see the impact before you scale up.
How do I know which screen is best for my shop?
On adyoutiser, you can see the exact location of each screen on a map. Choose screens that are on the walking routes of your target audience -- ideally between high-traffic areas and your shop.
Do I need a business license to advertise on adyoutiser?
adyoutiser is generally open to anyone who wants to place digital advertising. The content must comply with the terms of use and applicable advertising laws.
Conclusion: DOOH Belongs in Every Retailer's Marketing Mix
Digital out-of-home advertising is no longer a luxury but a powerful and affordable channel for local marketing. With adyoutiser, retailers in Austria and soon also in Slovakia have a platform that makes getting started as easy as possible: self-service, from 2 EUR per slot per day, no agency, no minimum runtime.
If you want more walk-in customers, more visibility and more revenue, start your first DOOH campaign today on adyoutiser.com.
