Was kostet DOOH-Werbung wirklich? Ehrlicher Preis-Guide 2026

30-second takeaway: DOOH at Adyoutiser starts at €2/day per screen and €9 CPM. At 25% share-of-voice you get 30 seconds of airtime per hour per screen. Classic DOOH agencies start at four-digit daily prices with rate cards that have little to do with real value. Here are the real numbers, including the 5% Austrian advertising tax.

Unlike classic DOOH operators such as Gewista or JCDecaux — which do not publish rate cards and work with minimum bookings of one week or more — adyoutiser publishes every price directly in the booking tool: from EUR 2/day, from EUR 9 CPM, no minimum duration, 16 indoor screens (12 Vienna, 4 Bratislava).

Why most DOOH prices in the market are useless

Ask a classic DOOH agency in Austria or Slovakia for a quote and you typically get a rate card by email. Real prices are negotiable to absurd, depending on volume, sales pitch, and how friendly you sound on the phone.

We run 16 screens — 12 in Vienna, 4 in Bratislava — and publish all prices transparently. No sales team, no minimum budget. Check dooh-rechner and you see the cost instantly.

The three price components of DOOH

1. Inventory cost (per screen, per day) — Floor price per screen. We start at €2/day for simpler locations, more for premium ones. This guarantees the slot.

2. CPM (per 1,000 impressions) — We start at €9. Classic DOOH in DACH sits between €40 and €120 CPM. The difference: no sales team, no agency margins.

3. Advertising tax — Austria charges 5% Werbeabgabe by law. Slovakia has no equivalent — Bratislava bookings come out cheaper automatically.

How our model works technically

Each screen plays 12 spots per hour, 10 seconds each — 120 seconds per hour per screen. At 25% SOV you get 30 seconds per hour. Over 8 hours that is 24 plays per day per screen. SOV splitting means you share the screen and only pay your share — that is why €2/day works.

Concrete example: Vienna campaign, 7 days

4 screens, 25% SOV, 7 days continuous:

Inventory: 4 × €2 × 7 = €56
CPM share at ~67,000 impressions × €9 = €603
Subtotal: €659
5% Werbeabgabe AT: €33
Total: ~€692

A comparable booking at classic Vienna DOOH agencies costs €2,500–€4,000.

What is not included

Creative production, performance guarantees, fancy reporting upsells. DOOH is awareness — anyone promising sales is lying. We give you real reporting in the dashboard for free.

Now run the numbers

Use dooh-rechner or check dooh-werbung-kosten for all transparent pricing. Ready to book? book-advertising.

What Does DOOH Advertising Really Cost? An Honest 2026 Price Guide

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