In short: A screen in your shop is not effortless passive income, but it is a realistic side earning. Depending on foot traffic you can expect roughly €30–80, €100–250 or €250–500+ a month. You get a 25–50% revenue share per booked ad, keep brand control, and get paid via Stripe. You bring your own screen.
What "passive income" actually means here
Let's kill the romantic version first: a screen on the wall does not make money in your sleep while you do nothing. What you get is a side earning from a surface you already own — the wall by the till, the corner in the waiting area, the spot behind the counter. The effort is low, not zero: mount it once, pair it once, then it mostly runs itself.
The honest difference from true passive income: your earnings depend directly on how many people walk past your screen. A café with 800 guests a day earns more than an office reception with 30 visitors. No trick, no projection — just foot traffic times advertiser demand.
The honest range — per month
Here are the bands you can realistically expect. This is an illustrative example, not a promise, because it depends entirely on your traffic:
Low traffic (small shop, quiet location): roughly €30–80 a month.
Medium traffic (busy café, studio, salon): roughly €100–250 a month.
High traffic (prime location, heavy footfall): €250–500+ a month.
You get a revenue share of 25–50% on each ad booked on your screen. No advertiser behind a slot means you earn nothing in that window — that is the honest part. But you also pay nothing extra: power for one screen is cents per day.
If you want a rough estimate of what a booking on a surface like yours costs, and therefore what stays with you, run it through the DOOH calculator.
How the money reaches you
The mechanics are simple, on purpose. Advertisers book ads from €2 — that is the per-campaign minimum, not a daily rate. When an ad runs on your screen, your share is calculated automatically. Payout goes through Stripe, in euros, straight to your account.
No collections, no invoices to advertisers, no quarterly review with a man in a quarter-zip. The platform handles booking, billing and payment — you provide the surface and your guests' attention.
If you operate in Austria, a 5% advertising tax (Werbeabgabe) applies to ad revenue. It is calculated and included automatically, so you don't handle it yourself. Details are in DOOH and the advertising tax in Austria.
You keep control of your wall
The biggest fear up front: "What if ads run that don't fit my place?" Fair. So here is the rule: booked ads get at most 75% of screen time (the default ad share), you control the rest. You can show your own content (menu, offers, opening hours) and reject ads you don't want.
Every submitted ad first passes an AI moderation that auto-approves about 94%; the rest is checked by humans, with a reply within one hour during business hours. Anything the platform misses, you catch as the operator. Your brand, your rules.
Where this works — and where it doesn't (yet)
Honesty about reach: adyoutiser is currently live in Vienna and Bratislava, not all of Austria. Lower Austria follows from Q3 2026. The network covers around 20 screens with roughly 20,000 contacts a day combined — flagship spots are Vienna's Schwedenplatz/Franz-Josefs-Kai and Marina Wien on Handelskai. Which surfaces are live is on the Screens page.
As an operator in Vienna or Bratislava you're early. That means fewer guaranteed bookings today, but you're part of a growing network rather than number 4,000 in a finished corporate inventory.
Is it worth it for you? An honest checklist
Don't round up. It tends to be worth it if you can tick these:
Do you have real foot traffic? Below 100 people a day it stays tip-jar level.
Do you have a visible wall? A surface guests look at anyway while waiting or queuing.
Can you bring a screen? The model is bring-your-own-screen — no device-rental contract needed.
Are you fine with fluctuation? Some months are stronger, some weaker. This is not a fixed salary.
The entry is deliberately short. Register as a partner, pair your screen, add your Stripe payout details — done. From then on ads run on your screen as they get booked, and your share lands in your account automatically.
The full details, setup flow and payout logic are on the partner page. If you'd rather calculate first what a typical surface generates in ad revenue, use the DOOH calculator.
FAQ
How much can I really earn with a screen in my shop?
Depending on foot traffic, roughly €30–80 (low), €100–250 (medium) or €250–500+ a month (high). You get a 25–50% revenue share per booked ad. With no bookings you earn nothing in that window, but you pay nothing extra beyond minimal electricity.
Is this really passive income?
Not in the strict sense. You earn from a surface you already have, with minimal effort after mounting. But the earning depends directly on your foot traffic and on advertiser demand — it's a side earning, not a self-driving cash machine.
Do I have to buy the screen myself?
Yes, the model is bring-your-own-screen. A normal TV or monitor with a player is enough. You don't sign a device contract and you don't pay a monthly hardware rental fee.
Can I decide which ads run?
Yes. Booked ads get at most 75% of screen time, you fill the rest with your own content. Every ad passes an AI moderation (about 94% auto-approved), and you can reject ads that don't fit your business.
When and how do I get paid?
Payout runs through Stripe in euros, straight to your account. Once ads on your screen are booked and billed, your 25–50% share is calculated automatically — without you writing any invoices to advertisers.
Do I have to deal with taxes and advertising tax?
In Austria a 5% advertising tax applies to ad revenue. It is calculated and included automatically, so you don't remit it yourself. In Slovakia there is no advertising tax. Your own income tax on the side earning is handled as usual with your accounting.
Does this work outside Vienna and Bratislava?
Currently adyoutiser is live only in Vienna and Bratislava. Lower Austria follows from Q3 2026. You can register earlier, but guaranteed bookings only come once there's enough advertiser demand in your region.
What if a month goes badly?
Then you earn less — there's no fixed salary. Ad revenue fluctuates with demand and season. In return you have no running costs beyond electricity and no risk: empty ad time costs you nothing, it just earns nothing in that window.
