Your First DOOH Campaign in 30 Minutes: Step-by-Step

What you'll learn in 30 seconds: Going from zero to a live DOOH campaign in 30 minutes is realistic — if you have a creative ready and don't try to optimize everything at once. From €2, one day is enough. 20 screens (16 Vienna · 3 Bratislava · 1 Amstetten), 5 minutes upload to on-air.

You have a 10-second spot, a laptop, and half an hour. That's enough. Really. Here's how to go from "I've never booked DOOH" to "my ad is running on a public screen in Vienna right now" — without an agency, without contract negotiations, without a minimum budget.

What you need before starting

Three things to gather first. Saves you twenty minutes of back-and-forth later.

One: a creative. MP4 or JPG, 1080x1920 (vertical) or 1920x1080 (horizontal), max 10 seconds. No designer? Canva, Figma, even PowerPoint works for round one. Better creatives come later.

Two: a rough idea who you want to reach. Tourists on the Danube Canal near Schwedenplatz? Commuters at Franz-Josefs-Bahnhof? Business travelers in the inner city? You don't need a perfect persona — just "which part of the city" helps with screen selection.

Three: a budget. The minimum order is €2, one day is enough. For a three-day test on 2-3 screens, plan with the day prices on /screens.

The 30-minute walkthrough (8 steps)

1. Create account (minute 0-3). Hit "Book Advertising" on adyoutiser.com, register with email. Confirmation link arrives instantly. No phone number, no company data required.

2. Open booking flow (minute 3-5). Click "New Campaign" in the dashboard. You land in the 4-step flow: dates, screens, content, review.

3. Pick dates (minute 5-8). Set start and end date. Tip: start at least one day in the future. Three days runtime is enough for a first test.

4. Select screens (minute 8-15). All 20 screens in Vienna, Bratislava and Amstetten show on the map. Clicking gives you location, photo and daily price. For round one: 2-3 screens is plenty.

5. Set ad share (minute 15-17). Per screen, set your share of airtime. At 25% you own a quarter of every hour — with a 10-second spot that's about 90 plays per hour.

6. Upload creative (minute 17-22). Drop your MP4 or JPG. AI moderation checks brand conflicts and compliance; edge cases go to a human.

7. Review and pay (minute 22-27). Planned plays, total including 5% advertising tax (Austrian screens), Stripe checkout. Instant confirmation.

8. Live (minute 27-30). Queue calculation runs in the background. Within 5 minutes your spot is live.

What to watch in the first hours

Plays are counted continuously (measured); contacts are modelled. Don't panic if the first minutes look thin — at a 25% share and a 10-second spot, expect about 90 plays per hour per screen. After an hour the picture is clear.

Common pitfalls

Too many screens at once. Eight screens on round one teaches you nothing. 2-3 screens, three days, then analyze.

Creative perfectionism. Your first creative won't be perfect. Make it readable (big text, high contrast) with one clear CTA. Beauty comes with iteration two.

Skipping the DOOH calculator. Run budget and reach through it before checkout. Prevents surprises.

Get started

DOOH isn't premium-only anymore. From €2. One day is enough. 30 minutes setup, 5 minutes to live. Click here to book.