Restaurant & Gastro Marketing with DOOH: The Practical Guide for More Guests
Christian Starzengruber
Founder, adyoutiser
March 25, 2026Last updated: July 13, 20267 min read652
How restaurants, cafes, and bars use digital outdoor advertising to attract more guests. Practical examples, strategies, and tips for gastro marketing with DOOH and adyoutiser.
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Why Gastro Businesses Should Use Digital Outdoor Advertising
The hospitality industry thrives on foot traffic, impulse decisions, and local visibility. This is exactly where Digital Out-of-Home (DOOH) advertising comes in. A hungry passerby sees a juicy schnitzel on a digital screen with the note "200 metres away" -- and the decision is made. No Instagram algorithm, no Google ranking, but direct advertising at the point of decision.
With adyoutiser, gastro businesses in Austria can for the first time book digital advertising screens without an agency and without a minimum budget. The self-service DOOH platform from Austria makes it possible to be present on screens in Vienna and surroundings from just 2 euros per slot per day. Whether it is a small corner cafe or an upscale restaurant -- adyoutiser democratises access to professional outdoor advertising.
Which Gastro Formats Work on Digital Screens?
Daily Specials and Lunch Menus
The classic lunch menu board in front of the restaurant only reaches those who walk directly past. A DOOH screen at Schwedenplatz or the Tourismushafen in Vienna reaches thousands of passersby per day instead. Via adyoutiser, the daily menu can be uploaded in the morning and played all day.
Best Practice: A Viennese restaurant could promote its lunch menu on a screen nearby Monday to Friday between 10:00 AM and 2:00 PM. Costs on adyoutiser: from 2 euros per slot per day. For a working week, that is around 10 euros -- less than most Instagram ads cost, but with guaranteed local reach.
Happy Hour and Evening Offers
Bars and cocktail bars benefit particularly from DOOH advertising in the evening hours. When after-work strollers pass the screen and read "Aperol Spritz 4.90 euros -- today until 7 PM", that is a direct conversion trigger. Via the adyoutiser platform, you can precisely control on which days and screens the advertising runs.
Event Promotion for Venues
Live music on Friday? Wine tasting on Saturday? Quiz night on Thursday? Digital screens are excellent for promoting recurring events. The advantage over flyers: no printing costs, instant changes possible, and the advertising runs automatically via adyoutiser.
Seasonal Offers
Christmas menu, asparagus season, mulled wine stand opening -- seasonal highlights can be timed perfectly on DOOH. With adyoutiser, you book exactly the period that is relevant, without long-term contracts.
How Gastro Marketing Works with adyoutiser
The process is deliberately kept simple because adyoutiser was designed as a self-service DOOH platform for small and medium-sized businesses:
Create an account at adyoutiser.com -- free and in under 2 minutes
Select a screen -- for example at Schwedenplatz in Vienna or the Tourismushafen
Upload content -- image or video in the right format (9:16 or 16:9 depending on the screen)
Book timeframe and slots -- from 2 euros per slot per day, no minimum budget
Campaign runs -- the content is automatically played on the booked screen
No agency, no negotiating, no waiting. This is the core of adyoutiser: self-service DOOH that is as accessible for restaurateurs as it is for big brands.
Practical Example: Pizzeria Promotes New Location
A pizzeria opens a second location in Vienna's city centre. Instead of spending 5,000 euros on poster campaigns, the owner books two screens near the new venue through adyoutiser. For 4 weeks, 3 slots per screen, costs come in under 400 euros. The content shows the menu, the opening discount, and the address. Result: measurably more foot traffic during the opening week.
Practical Example: Bar Promotes Weekly Events
A cocktail bar on the Donaukanal uses adyoutiser to promote its weekly DJ nights. Every Wednesday, a new visual is uploaded showing the DJ and the line-up. The booking runs via a screen at Schwedenplatz -- a perfect audience for nightlife-goers. Costs are under 20 euros per week.
Advantages of DOOH Over Traditional Gastro Marketing
Tips for Effective Gastro Content on DOOH Screens
Large, readable font: Passersby have 3-5 seconds. The offer text must be immediately legible
Appetising food photos: High-quality images of dishes work better than logos
Clear call-to-action: "Reserve now", "200m away", "Today until 10 PM"
High-contrast colours: The screen is often in daylight, light pastel tones get washed out
Less is more: One offer per screen, not the entire menu
Frequently Asked Questions
How much does DOOH advertising cost for restaurants?
On adyoutiser, prices start at 2 euros per slot per day. A typical gastro package with one screen and 2-3 slots costs between 4 and 6 euros per day. There is no minimum budget and no contract commitment -- perfect for gastro businesses with fluctuating budgets.
Which screens are suitable for gastro advertising?
Screens in pedestrian zones, at transport hubs, and in tourist areas are ideal. On adyoutiser.com, you can see all available locations on a map, including footfall data and format specifications. Currently, screens are available at Schwedenplatz and the Tourismushafen in Vienna, among others.
Can I design my own content?
Yes, adyoutiser is a self-service platform. You simply upload an image or video. Those without design skills can create professional screen creatives in minutes using tools like Canva. The important thing is just the right aspect ratio (shown during booking on adyoutiser).
How quickly can my advertising go live?
On adyoutiser, you can book and upload campaigns within a few minutes. After a brief content review, the ad goes live. Ideally, the campaign is up and running within a day.
Is DOOH worthwhile for small venues?
Absolutely. Small venues especially benefit from the local reach and low entry costs. A cafe spending 10 euros per week on a slot on adyoutiser reaches more passersby than a monthly budget for Instagram advertising -- and specifically the people who are currently nearby.
Conclusion: DOOH Is the Missing Piece in Gastro Marketing
Restaurants, bars, and cafes invest heavily in social media, Google reviews, and delivery platforms. But the most important audience -- people who are currently on location and hungry -- is often overlooked. Digital outdoor advertising via adyoutiser closes this gap: local, affordable, flexible, and without an agency. For any gastro business in Vienna and Austria that wants more foot traffic, adyoutiser.com is the simplest entry point into professional outdoor advertising.
Restaurant Marketing with DOOH | Gastro Advertising on Digital Screens | adyoutiser
