A typical Vienna plumbing/heating business traded €600/month Google Ads for €240/month DOOH. 60% less spend, same number of leads — plus brand awareness as bonus.
30-second takeaway: Vienna plumbing business with ~€600 Google Ads budget had CPCs: noticeably higher than our DOOH floor (exact values vary by industry). After switching to 3 DOOH screens (Eurobetrag nicht öffentlich beziffert), same lead count plus measurable brand lift in district.
Background
Owner-run plumbing business (sanitary, heating, emergency service, 4 employees, working in Vienna's 2nd, 20th, 21st districts) ran Google Ads since 2022 — keywords like "plumber vienna emergency", "blocked drain 1020". Budget €600/month, CPCs: noticeably higher than our DOOH floor (exact values vary by industry).
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
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