A typical Vienna plumbing/heating business traded €600/month Google Ads for €240/month DOOH. 60% less spend, same number of leads — plus brand awareness as bonus.
30-second takeaway: Vienna plumbing business with ~€600 Google Ads budget had CPCs: noticeably higher than our DOOH floor (exact values vary by industry). After switching to 3 DOOH screens (Eurobetrag nicht öffentlich beziffert), same lead count plus measurable brand lift in district.
Background
Owner-run plumbing business (sanitary, heating, emergency service, 4 employees, working in Vienna's 2nd, 20th, 21st districts) ran Google Ads since 2022 — keywords like "plumber vienna emergency", "blocked drain 1020". Budget €600/month, CPCs: noticeably higher than our DOOH floor (exact values vary by industry).
Christian Starzengruber
Founder, adyoutiser
Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
Related Articles
Use Case: Yoga Studio Karmeliterviertel — €120/Month Trial Class Booster
A typical yoga studio in Vienna's 2nd district tested 30 days of DOOH at €4/day on one screen. Estimated 22 trial classes via QR code, 8 converted to memberships.
Use Case: Vienna Hair Salon — 14-Day DOOH Test, +35% Bookings
A typical owner-run salon in Vienna's 2nd district tested 14 days of DOOH at €4/day per screen. Estimated +35% online bookings, break-even on day 9.
Use Case: Premium Fashion Boutique 1st District — DOOH for Collection Launch
A typical premium fashion boutique near Stephansplatz tested 7 days of DOOH for the spring collection launch. €280 spend on 4 inner-city screens. ~28% walk-in lift, 3 attributable premium sales.
Ready to launch your first DOOH campaign?
Book a screen in Vienna or Bratislava in under 5 minutes. No minimum budget, no agency, no nonsense.
Book advertisingGet new posts in your inbox.
Monthly max. No spam.
Comments