How Adyoutiser works
Adyoutiser sells ad time on real screens in Vienna and Bratislava. You book a share of the ad time on a screen for a date range. Nobody sells you a media plan.
Updated
Two kinds of screens
Every screen in the network is one of two kinds. The difference decides how fast you can start and whether plays are reported back.
| Player screen | Operator screen | |
|---|---|---|
| Software | Adyoutiser software on the device | The operator runs their own CMS |
| Play reporting | Every play is reported back | None |
| Lead time | 0 days by default | 24 hours |
| Confirmation | Automatic | Manual, by the operator |
| Ad share steps | 10, 25, 50, 75, 100 | Set by the operator |
How the time is split
Inside the ad time, campaigns share proportionally to the ad share they booked. The order is not random. It is debt-based: at every step, the campaign that is furthest behind its target plays next.
- Booked campaigns come first. House ads take the remainder under the cap.
- The tolerance band is ±5 percentage points. Inside it, nothing is corrected.
- Outside the band the engine corrects. One correction moves the target by at most 15 percentage points.
You book time, not impressions
What is committed is a share of time in a queue window of about one hour. It is not a promise of a number of impressions.
Measured versus estimated
Player screens report every play. That number is measured. The reach shown on a screen card is an estimate — always, on every screen. Read choosing screens before you build a plan on it.
No creative, no delivery
A campaign without an approved creative plays zero times. Nothing warns you about it. Check the campaign page — see tracking your campaign.
Related
- Get startedFrom no account to a paid campaign. What you need, what it costs, what happens after.
- Choosing screensFilter by city, set an ad share per screen, check the format. What the numbers on a screen card mean.
- Booking a campaignDates, screens, checkout. Every limit the booking flow enforces, and what happens the moment you pay.
- Track your campaignWhat the dashboard counts, what it estimates, and how to pull a report as PDF or CSV.