Track your campaign
Plays are counted, one row per play. Reach and impressions are calculated. The dashboard keeps the two apart, and so does this page.
Updated
Where to look
Open the dashboard, go to Campaigns, open the campaign. Everything on this page lives there.
- Total plays
- Plays today
- Total airtime
- Average per day
- Plays per screen, with airtime
- A live feed of the most recent plays
The live feed is a sample
It shows the last 25 entries, not the full history. Use the CSV export for everything else.
Counted vs calculated
| Figure | Where it comes from |
|---|---|
| Plays | Counted. One database row per single play. |
| Airtime | Counted. Derived from the recorded plays. |
| Reach | Estimated. Screen daily figure × booked ad share × runtime. |
| Impressions | Estimated. The plays are counted, the viewers per play are a model value. |
Read the tilde
Estimated figures are always marked with a "~" in the interface. No tilde means the number was counted.
Screens without a return channel
Some screens are run by the operator through their own CMS. Those screens do not report plays back. On the campaign page they show "—" instead of "0". That is deliberate, and it is not an outage.
What counts as proof there
The operator confirms delivery. That confirmation is the record for those screens, and it appears in the report email instead of a play count.
Report as PDF or CSV
Use the report button on the campaign page. Both files are generated in your browser. There is no mail dispatch of the PDF.
- PDF, page 1
- Title
- PDF, page 2
- Summary
- PDF, page 3
- Breakdown per screen
- PDF, page 4
- Creative
- PDF, page 5
- Play details: plays per hour, and per day when the campaign runs longer than one day.
- PDF, page 6
- Methodology and definitions
- CSV
- Adds plays per day, plays per hour and the last 25 plays.
The report defines a play as a confirmed playback of a creative on a screen. Reach is labelled there as a model calculation, not as a count of unique viewers.
One breakdown does not exist
There is no combined per screen and per day breakdown. Per screen and per day are separate views.
What arrives by email
- Booking confirmation, after the payment.
- A separate email if the campaign still has no creative.
- A start email on the start day.
- A report email after the end date.
The report email carries the period, the number of screens, the average plays per day and the total plays. What happens next is in after the campaign.
Related
- After the campaignThe report email, where the numbers and the invoice stay, and how booking the same setup again works.
- TroubleshootingNothing is playing, the numbers look wrong, the booking needs changing. Symptom, cause, what to do.
- Choosing screensFilter by city, set an ad share per screen, check the format. What the numbers on a screen card mean.