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Display advertising · DOOH vs. Google Display

Display means two different things.

This page is about DOOH: ads on real screens in physical space — not Google Display Ads in a browser.

  • No ad blocker possible
  • Minimum order €2
  • Live in ~5 minutes
adyoutiser screen in daylightLive
LIVE NUMBERS
20
Screens
16 / 3 / 1
Wien / Bratislava / Amstetten
from €2
per day
5 min
live on the live network
TL;DR

Display advertising can mean two things: online banners in the Google Display Network, or ads on real screens in physical spaces (DOOH). This page is about the second kind. At adyoutiser you book 20 screens in Vienna, Bratislava and Amstetten yourself — minimum order €2, one day is enough, no ad blockers apply.

WHICH KIND DO YOU MEAN?

Two channels, one word.

In online marketing, display advertising means Google Display Ads — banners on websites. In the outdoor context, it means real screens in public spaces. adyoutiser offers the second kind.

A physical screen runs without a browser and without ad blockers. The two channels complement each other more than they replace one another.

HOW IT WORKS

Physical display advertising, in three steps.

  1. 1

    Pick a screen

    Vienna, Bratislava or Amstetten — with footfall data per screen.

  2. 2

    Upload creative

    Image or video — aspect ratio adapts to the screen (±2%), video 3–60 seconds.

  3. 3

    Go live

    Pay, AI checks your creative, live in ~5 minutes on the live network.

IN COMPARISON

DOOH vs. Google Display Ads.

  • What it is
    DOOH (real screens): Real screens in physical space
    Google Display Ads: Online banners on websites and apps
  • Ad blocker
    DOOH (real screens): Not possible — physical screen
    Google Display Ads: Browser extensions hide banners
  • Start
    DOOH (real screens): Live in ~5 minutes
    Google Display Ads: Campaign setup in the ads account
  • Format
    DOOH (real screens): Image or video, fits the screen
    Google Display Ads: Banners in fixed standard sizes
FAQ

Common questions.

What is the difference between display advertising and DOOH?

"Display advertising" is not a single term. In online marketing it means Google Display Ads — banners on websites. In the outdoor advertising context it means ads on physical screens in public spaces, i.e. DOOH. This page covers the physical kind.

Is display advertising the same as Google Display Ads?

No, if you mean physical screens. Google Display Ads are online banners on websites and apps in the Google Display Network. DOOH display advertising is real screens in physical spaces — cafes, fitness studios, ship docks.

What does display advertising on real screens cost?

At adyoutiser from €2 per screen and day, minimum order €2 per booking. No minimum commitment, no agency fee.

Why run physical display advertising alongside Google Display?

A physical screen runs without a browser and without ad blockers — the ad is visible in the room, not in a tab. The two channels complement rather than replace each other.

Can I combine display advertising and Google Ads?

Yes. adyoutiser books independently of your Google Ads account — there is no technical link, but nothing stops you running both channels in parallel.

How do I measure display advertising on screens?

On the 15 screens on the live network, every play is measured and logged. Reach is a per-screen estimate — modelled, not counted. We call plays "measured" and reach "estimated", never "verified".

What file formats work?

Image (JPG, PNG, WebP, max 20 MB) or video (MP4, 3–60 seconds, max 100 MB). Aspect ratio adapts to the chosen screen (±2%) — no fixed portrait format.

Which industries does physical display advertising suit?

Any local business with an audience near the screen: restaurants, fitness studios, retail, hotels, events, local services.

adyoutiser screens in Bratislava, daylight
Live

Ready for
real display advertising?

Pick a screen, upload your creative, pay by card.

  • No ad blocker possible
  • Minimum order €2
  • Live in ~5 minutes