What is display advertising — and which kind do you mean?
"Display advertising" is not a clear-cut term. It means different things in different contexts:
- In online marketing: Google Display Network, banner ads on websites, programmatic display campaigns. These are online digital ad formats.
- In the outdoor advertising context: Advertising on physical digital screens in public spaces — also called DOOH, monitor advertising, or screen advertising. This is the channel adyoutiser offers.
This page is about physical display advertising on real screens. For the online channel: DOOH vs. online advertising comparison
How does physical display advertising work at adyoutiser?
- Pick a screen — Vienna or Bratislava, with footfall data.
- Upload creative — MP4 or JPG, 1080×1920.
- Choose date and ad share, pay.
- Live in 5 minutes — AI-checked before going live.
Browse screens: Screen overview · Display advertising Vienna
Related terms
- Monitor advertising — synonym for physical display advertising
- Screen advertising — especially indoor focus
- DOOH (Digital Out-of-Home) — the industry term
- DOOH Glossary — all terms
- Display advertising for small businesses
- DOOH vs. online advertising — direct comparison
- Display advertising costs