What is screen advertising?
Screen advertising is also called DOOH, monitor advertising, or digital out-of-home. All the same thing: advertising on digital screens in public or semi-public spaces. The industry term is DOOH (Digital Out-of-Home).
adyoutiser focuses on indoor screen advertising: screens inside high-footfall venues — places where people wait, train, eat or spend time. No outdoor weather risk, no noise, high dwell time.
Where does screen advertising run?
You pick the screen yourself. Typical venue types at adyoutiser:
- Cafes and restaurants
- Fitness studios and wellness areas
- Hotels and reception areas
- Waiting areas and practices
- Co-working spaces
- Marina and leisure facilities
Screens in Vienna: Vienna DOOH screens. Screens in Bratislava: Bratislava screens
What does screen advertising cost?
From €2, day-by-day billing, no minimum. For exact numbers: Screen advertising costs · Cost calculator
Screen advertising vs. online display advertising — the difference
"Display" is an overloaded term. Screen advertising (DOOH) means physical screens in real spaces. Google Display Network / programmatic display means banners on websites and apps. Both sound similar, work completely differently.
Full comparison: Display advertising — DOOH vs. online explained