Online advertising fights ad blockers, bot traffic and brand-safety risks. DOOH stands on real screens — no browser, no block, no fraud.
No ad block. No bot. No algorithm.
Online figures per IAB Europe Ad Fraud Report 2024. Ad-block rate Statista AT 2025.
Three problems DOOH structurally does not have.
A physical screen has no browser, no plugin, no privacy tool. Your ad is seen — not blocked.
15–30% of online ad impressions come from bots per IAB. With DOOH there is nothing to click — and no bot to do it.
You know exactly which screen your ad runs on. Donaupier Vienna, Franz-Josefs-Kai, PAD Bratislava — no questionable ad network context.
DOOH is not better at everything. Here online wins.
Online ads can specifically retarget people who visited your website. DOOH has no cookie — no retargeting. For remarketing campaigns online remains the stronger tool.
Google Ads can start at €1 per day. adyoutiser starts at €2 — still cheap, but for micro-tests online is more flexible.
Online ads can be directly clickable — buy a product, fill a form, download an app. DOOH is awareness, not a direct response channel.
No traffic report. No cookie. Just location, screen, impression.
From €2 · you pay per day · minimum 1 day. No agency, no sales call, no minimum budget.
